#291 Aaron from Femallay, and Sarah From Desert Does It: Why Smart eCommerce Brands Are Outsourcing Their Marketing

The Ecom Show

Welcome back to The Ecom Show! This is the podcast where we bring you insights, strategies, and real-life experiences from e-commerce entrepreneurs, marketers, and agencies. Our goal? To help you grow your e-commerce store with actionable tips and expert advice.

Before we dive into today's episode, make sure to subscribe to the podcast and share it with a friend who would find it valuable. As you know, we don’t run ads—our growth is 100% organic, so your support means the world to us!

🎙️ In Today’s Episode:

We have a special episode featuring two of our e-commerce partners—Femallay and Desert Does It. Both brands have been working with our agency for over a year, starting with email marketing and later expanding to Google Ads and SMS marketing. Today, we’ll take a deep dive into their journeys, challenges, and the results they’ve achieved through strategic partnerships.

💡 Meet Our Guests:

Aaron – CEO & Co-Founder of Femallay

Femallay is a feminine wellness brand dedicated to providing natural, toxin-free alternatives for women’s intimate health. Their product line includes vaginal melts for intimacy, menopause support, and cleansing, all designed to promote comfort and well-being through gentle, eco-friendly solutions. Aaron shares how he and his wife built the brand from the ground up, the struggles they faced managing everything on their own, and why they ultimately partnered with specialized agencies. He also reveals how email marketing continued generating revenue for months—even after they briefly paused the service—leading them to re-engage with our agency.

Sarah – Marketing Manager at Desert Does It

Desert Does It is a US-based brand specializing in patented off-road car accessories. Sarah walks us through their challenges with scaling consistently, improving conversion rates, and maximizing revenue from email marketing. She also shares how working with our team helped double their email marketing revenue in just a couple of months and how testing the right discount strategy led to more profitable conversions.

📌 Key Takeaways:

✅ How Femallay continued generating $8K–$9K per month from email marketing—even after they paused it

✅ How Desert Does It doubled their email marketing revenue in just two months

✅ The importance of Google Ads tracking & optimization before scaling ad spend

✅ How trying to DIY every part of your business can hurt your growth (and what to do instead)

If you're an e-commerce entrepreneur looking to optimize your marketing strategy and scale your business efficiently, this episode is a must-listen!

Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their e-commerce marketing game. Click the link in the description to download it for free!

https://www.thebudaimedia.com/top100-emails

Find me on LinkedIn: https://www.linkedin.com/in/budaidaney/

Find me on YouTube: https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ

Subscribe to my weekly newsletter packed with the latest e-commerce buzz: https://www.thebudaimedia.com/weekly-newsletter-signup

Click on the link below to learn more about us:

https://www.thebudaimedia.com/

Check out some previous episodes: https://www.thebudaimedia.com/podcast

---

Hosted on Acast. See acast.com/privacy for more information.