Player FM - Internet Radio Done Right
Checked 9M ago
Added two years ago
Content provided by Francois Marchand - The Ecomm Manager. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Francois Marchand - The Ecomm Manager or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
How To Reach New Customers And Personalize Their Journey With Your Brand
Manage episode 363706510 series 3473245
Content provided by Francois Marchand - The Ecomm Manager. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Francois Marchand - The Ecomm Manager or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, host Francois Marchand is joined by Leah Tu'inukuafe—Head of Digital and eCommerce at Motto Fashions—to talk about how to reach new customers and personalize their journey with your brand.
14 episodes
Manage episode 363706510 series 3473245
Content provided by Francois Marchand - The Ecomm Manager. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Francois Marchand - The Ecomm Manager or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, host Francois Marchand is joined by Leah Tu'inukuafe—Head of Digital and eCommerce at Motto Fashions—to talk about how to reach new customers and personalize their journey with your brand.
14 episodes
All episodes
×T
The Ecomm Manager

1 How To Successfully Use Facebook Ads for Ecommerce in 2023 37:30
37:30
Play Later
Play Later
Lists
Like
Liked37:30
Ever feel like you're on a constant treadmill of trying to understand how to maximize the benefits of Facebook advertising for your ecommerce business? Cut through the digital clutter with this episode's guest—fractional marketer Stacy Zeal—who brings 11 years of experience and a keen understanding of Facebook's algorithms to our conversation. We zero in on the power of Facebook for ecommerce, explore effective ad formats, and dive into the nitty-gritty of ad fatigue.…
T
The Ecomm Manager

1 Does Your Ecommerce Business Need To Hire A Marketing Agency? 29:26
29:26
Play Later
Play Later
Lists
Like
Liked29:26
Ever wondered why your ecommerce business isn’t soaring to greater heights? It could be time for a marketing agency. In this episode, we have Jonathan Naccache, the head honcho at Webistry, one of the top digital marketing agencies, to shed light on this. We dig into the factors you should be considering as a business: the potential risks if your first hired agency fails to deliver, whether your business has hit a plateau, and if the margins can bear the cost per acquisition hike.…
T
The Ecomm Manager

1 How To Set Up An Ecommerce Delivery Experience That Will Wow Your Customers 24:24
24:24
Play Later
Play Later
Lists
Like
Liked24:24
We've all had good and bad delivery experiences purchasing products online. For ecommerce businesses, providing a good delivery experience will often lead to a repeat purchase. While a bad one will lead to repeat calls to customer service, and that creates a drag on your staff, and hurts your bottom line. Host Francois Marchand is joined by Anders Ekman—Co-Founder & COO at Ingrid—to talk about how to optimize your business's delivery experience for your customers and your team.…
T
The Ecomm Manager

1 How To Build Better Shipping Processes For Ecommerce 24:07
24:07
Play Later
Play Later
Lists
Like
Liked24:07
There are so many options when it comes to shipping your products to your customers. Do you offer free shipping? Same day shipping? Do you offer shipment tracking? Are you using the right shipping products? And are you making sure your packaging is optimal for warehousing and returns? That is a lot to consider. Host Francois Marchand is joined by Teddy Smith—Lead Ecommerce Analyst at Investors Club—to talk about how to optimize your shipping processes and customer experience and reduce costs associated with shipping.…
T
The Ecomm Manager

1 How To Automate Ecommerce Processes With AI 23:24
23:24
Play Later
Play Later
Lists
Like
Liked23:24
Surya Sanchez—Founder of DeepIdea Lab—shares about how AI is transforming ecommerce and how ecommerce managers can implement AI and automation in their online stores.
T
The Ecomm Manager

1 How To Catapult Your Ecommerce Brand's Social Media Growth 23:45
23:45
Play Later
Play Later
Lists
Like
Liked23:45
What are some of the best ways to get your business and your brand in front of potential customers who spend more and more time on social media? In this episode, host Francois Marchand is joined by Monica Warren—Founder of Pretty Perfect Style—to talk about how to take your social following from zero to thousands.…
T
The Ecomm Manager

1 How to Align Your Customer’s Values With Your Ecommerce Brand Strategy 35:43
35:43
Play Later
Play Later
Lists
Like
Liked35:43
How can ecommerce businesses build brand communities, loyalty, and long-term success by aligning with customers' values? In this episode, host Francois Marchand is joined by Katie McCourt—Co-Founder of Pantee—to talk about how to align your customers' values and your own brand values within your ecommerce business strategy. Tune in to learn how to build a values-based community around your brand and your products, how to promote those values in your marketing campaigns, and if it's possible to stick to those values as your ecommerce business grows.…
T
The Ecomm Manager

1 How To Leverage Community Marketing For Ecommerce Growth 32:01
32:01
Play Later
Play Later
Lists
Like
Liked32:01
In this episode, host Francois Marchand is joined by Sam Thomas Davies—Growth Marketing Manager at Drip—to talk about why community marketing is such a hot topic for growth in ecommerce and beyond, and why it matters now more than ever.
T
The Ecomm Manager

1 How To Make Sense Of China’s Supply Chain For Global Ecommerce Businesses 44:11
44:11
Play Later
Play Later
Lists
Like
Liked44:11
In this episode, host Francois Marchand is joined by Dayu Yang—CEO at EcommOps—to talk about the best practices for shipping direct to consumers from China and everything in between, including: cultural differences, risks, rewards, quality control, and a whole lot more.
T
The Ecomm Manager

1 A Broker's Guide To Successfully Buying & Selling Ecommerce Businesses 33:48
33:48
Play Later
Play Later
Lists
Like
Liked33:48
In this episode, host Francois Marchand is joined by George Moulos—CEO at Ecommerce Brokers—to dive deep into buying and selling ecommerce businesses. Learn what to look at when you're considering buying an ecommerce business, how to get your business ready when it's time to sell, and how a broker can help facilitate both sides of the transaction.…
T
The Ecomm Manager

1 How To Reach New Customers And Personalize Their Journey With Your Brand 28:57
28:57
Play Later
Play Later
Lists
Like
Liked28:57
In this episode, host Francois Marchand is joined by Leah Tu'inukuafe—Head of Digital and eCommerce at Motto Fashions—to talk about how to reach new customers and personalize their journey with your brand.
T
The Ecomm Manager

1 How To Use Humor To Make A Serious Ecommerce Product Fun (and Sell A Ton) 28:20
28:20
Play Later
Play Later
Lists
Like
Liked28:20
In this episode, host Francois Marchand is joined by Jessica Postiglione—CEO & Founder of Bonny—to talk about how to use humor to make your ecommerce product fun to sell and sell a lot.
T
The Ecomm Manager

1 Why You Should Trust the Data (and Not Your Gut) for Ecommerce Success 24:21
24:21
Play Later
Play Later
Lists
Like
Liked24:21
Francois Marchand is joined by Matt Ranta—Head Of Practice at Nimble Gravity—to discuss why you should trust the data and not your gut for ecommerce success.
T
The Ecomm Manager

Francois Marchand, the Editor and new host of The Ecomm Manager Podcast, shares his career journey and what to expect from future episodes of The Ecomm Manager Podcast.
Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.