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Navigating the Competitive World of Digital Marketing with Drew Blumenthal
Manage episode 360271447 series 2943417
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[00:01 - 04:56] Opening Segment
- Insights from Drew Blumenthal, a marketing expert with experience working with numerous agencies and Fortune 500 businesses
- The exponential growth of digital marketing and its increased competitiveness during the pandemic
- The importance of analyzing what the competition is doing and figuring out what people are searching for
[04:57 - 09:25] Leveraging AI while Maintaining Brand Authenticity
- The power of ChatGPT and other AI tools in scaling an e-commerce business
- Proper usage and staying within brand voice while leveraging AI
- Gradually increasing budget to allow the algorithm to learn and maintain return on ad spend (ROS)
[09:26 - 14:04] Closing Segment
- See the links below to connect with Drew Blumenthal
Quotes:
“Take a competitor analysis of who is better than you, who is bigger than you, what are they doing that I'm not?” - Drew Blumenthal
“So my recommendation is to scale slowly, but streak like consistently.” - Drew Blumenthal
Connect with Drew by visiting digitaldrewsem.com.
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Thanks for tuning in, we’ll see you next time!
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