Artwork

Content provided by Hosted by Ramin Ramhormozi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hosted by Ramin Ramhormozi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Ecommerce Conversion Focused Design

42:48
 
Share
 

Manage episode 314759975 series 3291807
Content provided by Hosted by Ramin Ramhormozi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hosted by Ramin Ramhormozi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Do you run a Shopify e-commerce business and your Google Analytics data shows that you have plenty of visitors to your website, but they’re not converting into sales? This can be frustrating, especially if you aren’t an online marketing expert. You know your product well, but the tech side can be overwhelming and you’re not sure where to start.

As managing partners at the SKU Agency, Ramin Ramhormozi and Michael Trang are Shopify Experts that help e-commerce businesses with website design and development. They utilize SEO and email marketing to drive qualified buyers to their clients’ online stores and help convert more sales.

In this episode, Ramin and Michael discuss conversion-focused design and the impact that a good website design has on converting visitors into customers. They talk about various design elements that factor into conversion as well as the importance of establishing trust with website visitors and customers.

Topics Include:

  • Conversion-focused design
  • Shopify themes
  • Brand identity and style guides
  • Call to action
  • Visual hierarchy on your website
  • Color theory
  • Target audience and buyer persona
  • Buyer experience
  • Analytics and metrics
  • DIY website design
  • Establishing trust
  • Customer reviews
  • And other topics...

Michael Trang is the COO and managing partner at SKU Agency. He is a graduate of Southeast Missouri State University with a degree in industrial engineering technology and fine arts. Michael is an SEO Trained Practitioner and is certified in Google Analytics platform principles. He gained valuable experience as an SEO manager, graphic designer, and CAD designer project manager. In 2019 and 2020, Michael was named as one of the Forty Under 40 ‘Ones to Watch’ by The North Bay Business Journal. In his spare time, he enjoys competitive kayak angling with his girlfriend and sharing their adventures on social media.

Resources Mentioned:

Shopify: Free trial

Book: Don’t Make Me Think by Steve Krug

LinkedIn: Michael Trang

Instagram: @mhtrang

Instagram: @socobassin


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co
  continue reading

42 episodes

Artwork
iconShare
 
Manage episode 314759975 series 3291807
Content provided by Hosted by Ramin Ramhormozi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hosted by Ramin Ramhormozi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Do you run a Shopify e-commerce business and your Google Analytics data shows that you have plenty of visitors to your website, but they’re not converting into sales? This can be frustrating, especially if you aren’t an online marketing expert. You know your product well, but the tech side can be overwhelming and you’re not sure where to start.

As managing partners at the SKU Agency, Ramin Ramhormozi and Michael Trang are Shopify Experts that help e-commerce businesses with website design and development. They utilize SEO and email marketing to drive qualified buyers to their clients’ online stores and help convert more sales.

In this episode, Ramin and Michael discuss conversion-focused design and the impact that a good website design has on converting visitors into customers. They talk about various design elements that factor into conversion as well as the importance of establishing trust with website visitors and customers.

Topics Include:

  • Conversion-focused design
  • Shopify themes
  • Brand identity and style guides
  • Call to action
  • Visual hierarchy on your website
  • Color theory
  • Target audience and buyer persona
  • Buyer experience
  • Analytics and metrics
  • DIY website design
  • Establishing trust
  • Customer reviews
  • And other topics...

Michael Trang is the COO and managing partner at SKU Agency. He is a graduate of Southeast Missouri State University with a degree in industrial engineering technology and fine arts. Michael is an SEO Trained Practitioner and is certified in Google Analytics platform principles. He gained valuable experience as an SEO manager, graphic designer, and CAD designer project manager. In 2019 and 2020, Michael was named as one of the Forty Under 40 ‘Ones to Watch’ by The North Bay Business Journal. In his spare time, he enjoys competitive kayak angling with his girlfriend and sharing their adventures on social media.

Resources Mentioned:

Shopify: Free trial

Book: Don’t Make Me Think by Steve Krug

LinkedIn: Michael Trang

Instagram: @mhtrang

Instagram: @socobassin


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co
  continue reading

42 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play