271: How Raquel generated 900 leads a week (and what happened next)

The Ecommerce Roadmap

Raquel Rose had the dream scenario—her lead ads were bringing in nearly 900 new subscribers a week, and her email marketing was already converting well. So she leaned in and spent more on building her list.

But when she finally built a report to track where her new customers were coming from, what she found changed everything.

In this episode, Raquel breaks down how she set up the backend tracking, what happened when she tagged every lead by source, and why her most affordable leads turned out to be the most expensive.

If your email list is growing but your sales aren’t, this is a must-listen.

What You’ll Learn:

✅ How Raquel built the report that changed her strategy ✅ The one funnel that quietly outperformed all the rest ✅ Why her lowest-cost leads turned out to be the most expensive ✅ What she’s doing now to fix the funnel (without starting over)

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