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E-commerce Expert Jesse Hanse: Building an Education-First Brand
Manage episode 436670844 series 3490109
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In this episode, Kailin Noivo sits down with Jesse Hanse, the Head of E-commerce at Paula's Choice to discuss:
- Insights on adopting a composability strategy
- Why Paula’s Choice values content and education as a core part of its brand identity
- Why they are re-architecting the website and the thought process behind it
- The importance of starting where it hurts and solving the issues that are truly impacting the business.
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