Ecommerce Expert Breanna Fowler: Driving Change with Data Strategies and AI Personalization

The Ecommerce Toolbox: Expert Perspectives

Welcome to the 67th episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Breanna Fowler, Head of Global Online Experience at Dell, for an in-depth discussion on her fascinating career journey and the challenges of unifying Ecommerce across 32 countries. Breanna discusses actionable insights on using data to optimize customer experiences, the role of AI in personalization, and the challenges of navigating cultural differences in global markets. Learn strategies for driving customer satisfaction, transforming digital platforms, and staying ahead in the evolving Ecommerce landscape.
Episode Highlights:

• Her diverse career journey, which spans higher education, fashion, hospitality, and technology, has culminated in her pivotal role at Dell.
• The challenges of unifying Dell’s ecommerce platforms include balancing global consistency with local differences across 32 countries.
• How Dell uses data to create customer-focused online experiences, moving from being “data-driven” to “data-informed.”
• The critical role of AI in enhancing personalization and optimizing customer journeys.
• A successful project that transformed Dell’s homepage, leading to improved conversions and customer satisfaction.
• Trends shaping the future of Ecommerce including the Streamlining of technology and a focus on accessibility and efficiency.

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