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From Boutique to Browser: Ewoud Frielink on Scaling Personal Touch with Tech
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Today we explore the future of personalization in ecommerce with Ewoud Frielink, CTO of Omoda. As a leading Dutch fashion retailer, Omoda is pushing the boundaries of AI-driven experiences. Ewoud shares how the company launched its AI stylist, refined its omnichannel approach, and harnessed generative AI to bring boutique-style service to scale. Tune in for expert insights from the forefront of fashion and technology.
What You’ll Learn:
- Why personalization is Omoda’s core differentiator and how they’re scaling it with AI
- How to launch an AI stylist customers actually want to use
- Ways Omoda is using generative AI to improve product data and customer experience
- Why traditional chatbots fail and how LLMs are changing the game
- How to shift from “search-and-scroll” to predictive, personalized shopping
- What Omoda is experimenting with next: AI-generated imagery and lean-back content
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