LIVE from the InsightsEDU 2025 Conference - with Andrew Fleischer, Head of Industry, Elizabeth Rice, Senior Partner Lead, & Roy Daiany, Director, Education & Careers, Google

The EdUp Experience

It's YOUR time to #EdUp

In this episode, recorded LIVE from the InsightsEDU 2025 Conference in New Orleans

YOUR guests are Andrew Fleischer, Head of Industry, Elizabeth Rice, Senior Partner Lead, & Roy Daiany, Director, Education & Careers, Google

YOUR host is Dr. Joe Sallustio

In this compelling episode, Google's leadership team shares valuable insights about the evolving landscape of higher education marketing & student recruitment through AI & search technologies.

Speaking from the InsightsEDU conference, the Google team reveals how successful institutions are embracing AI-driven marketing approaches that combine lead generation & brand awareness to drive enrollment growth.

With extensive experience at Google & focused expertise in higher education, the team brings deep knowledge in helping institutions leverage search & YouTube for effective student recruitment.

They make a powerful case for why institutions need to own their message & be present where students are searching, creating multiple meaningful engagement points with prospective students.

The conversation explores how today's prospective students prioritize 3 key factors: quality of education (outcomes), flexibility in classes, & financial aid options when making decisions.

The team shares practical insights about the importance of communicating concrete outcomes & ROI to prospective students, while acknowledging that institutional brands can shift rapidly in today's fast-paced information environment.

Most intriguingly, they discuss Google's role in helping institutions navigate the AI revolution & how marketers adopting AI into their strategies are seeing 60% greater revenue growth compared to benchmarks.

Their perspective on the evolution of higher education marketing & the growing demand for certificates & short courses provides valuable context for understanding today's recruitment landscape.

For anyone interested in higher education marketing's future, this episode delivers actionable insights from experts at the intersection of search technology & student recruitment.

The Google team's combination of platform expertise & industry experience makes this a must-listen conversation about effective higher education marketing in today's digital landscape.

Listen in to #EdUp

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