))
Episode 99: Best Practice to Law (Scrubbing Your List!)
Manage episode 467610958 series 3601278
Content provided by Liz Wilcox. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liz Wilcox or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In episode 99 of the Email Sound Booth podcast, Liz Wilcox addresses a critical topic: scrubbing your email list. She emphasizes that while it has always been a best practice for deliverability and cost-efficiency, it is now a legal requirement imposed by major email providers like Google, Yahoo, and Microsoft. These providers aim to eliminate inactive email addresses to save server resources, and failing to comply could lead to your emails getting blocked. Liz also highlights the benefits of list scrubbing for better email metrics and urges listeners to continuously grow their email lists. She encourages joining her email marketing membership and participating in the Facebook group for more in-depth conversations and strategies.
Check out Liz's Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here
Liz's Kit [Convertkit] affiliate link
141 episodes
Share
