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Ep. 82 - What Happens When You Remove All Excuses and It's Just You and The Work
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We all carry an internalized voice telling us what we can’t do. Maybe it came from culture, society, past experiences, or people around us—but at some point, we absorbed it. And for many of us, it’s been running the show.
Nike’s 2025 Super Bowl ad put this on full display, and for me, it struck a deep nerve. Not because it pointed fingers, but because it held up a mirror.
In this episode, I take a look at why this ad resonated so powerfully for some—and triggered backlash from others. But more importantly, we’re using it as a launchpad for a much bigger conversation:
✔ The real reason so many people never take their shot (and it’s not what you think)
✔ Why the comment section perfectly illustrates the fear that keeps us small
✔ How we unconsciously wait for external permission—even when we say we don’t
✔ The moment you just decide—and why that’s both freeing and terrifying
✔ What to focus on instead of getting caught in emotional debates or backlash
This isn’t about fighting the noise. It’s about taking back your focus.
What You’ll Learn in This Episode:
- Why Nike’s Super Bowl ad hit so hard—and why it sparked controversy
- How the fear of judgment, ridicule, and rejection is wired into us (and how to work with it)
- The invisible barriers that keep us from fully committing to what we want
- Why debating words like ambition, winning, dominance is a distraction
- The real battleground: stepping beyond conditioning and taking up space
- What happens when you remove all excuses—so it’s just you and the work
- A powerful mind-body exercise you can use when you feel stuck
Your Call to Action:
- Watch the Nike Super Bowl Ad (linked below) and read the transcript out loud. Notice what emotions come up for you.
- Ask yourself: What narratives have I been letting run my life? Do I actually want to keep listening to them?
- Decide: Am I waiting for external permission—or am I willing to claim what I want and start doing the work?
If we’re going to fight for something, let’s fight for that.
Resources & Links:
🔗 Watch the Nike Super Bowl Ad 2025
🔗 Nike's Press Release About the "So Win" Ad Campaign
🔗 Video Clip: The Secret Behind Doechii's Sudden Rise
🔗 Follow me on Instagram
🔗 Find me on LinkedIn
🔗 Get 1:1 life and mindset coaching
If this episode resonated with you, I’d love to hear your thoughts. Share it, tag me, and let’s keep this conversation going.
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Life can be so much more than we think. And that's where we start - with your thinking. See how your thoughts have been holding you back, and learn how to cut through the noise and move powerfully forward. $39 coaching calls. To book a call, visit KariWatterson.com.
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