Artwork

Content provided by Gary Fox. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gary Fox or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

EE 412 - Scarcity, Strategy & Secrets: How Trevor Built an Elite CEO Network

1:23:56
 
Share
 

Manage episode 477566409 series 2903598
Content provided by Gary Fox. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gary Fox or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this special Dubai-recorded edition of The Entrepreneur Experiment, Gary Fox sits down with Trevor McFarlane—CEO and founder of EMIR, the ultra-exclusive intelligence and advisory network serving the region’s top CEOs, ministers, and government officials.

Trevor shares the incredible story behind building EMIR from scratch—starting with a borrowed ballroom at the Burj Al Arab and a fake guest list—to now curating powerful, private briefings for over 400 regional leaders.

This episode is a masterclass in the psychology of influence, the power of elite curation, and why being “hard to access” is a business strategy. Trevor also offers a piercing macroeconomic analysis of what lies ahead globally, from Trump 2.0 and AI to population booms and climate migration.

Whether you’re a founder, strategist, or just a curious mind—this one will leave you thinking.

🎧 Show Notes

In this episode, we cover:

🎩 How Trevor built a high-trust, invite-only CEO network across the Middle East.

🧠 The psychology of selectivity: why scarcity builds value.

💼 Turning elite briefings into board-level influence (and the risk that comes with it)

🌍 From geopolitics to geoeconomics: why the next 25 years will divide the world

📉 The real danger of AI: widening inequality

📈 Opportunity in adversity: where Trevor sees business potential in climate migration and demographic collapse

🏠 A surprising Airbnb idea involving abandoned Japanese islands

🇮🇪 Trevor’s blunt take on Ireland’s economy, inequality, and global tax pressures

Quote of the Episode

💬 “What we’re selling isn’t just intelligence—it’s trust, access, and success.” – Trevor McFarlane

🔗 Links & Resources

EMIR Official Website → www.emirintelligence.com

Book mention: The 48 Laws of Power by Robert Greene

Visit my Partners

Enterprise Ireland: https://bit.ly/EIreland

Azure Communications: https://bit.ly/azureEE

Nostra: https://bit.ly/nostraee

  continue reading

412 episodes

Artwork
iconShare
 
Manage episode 477566409 series 2903598
Content provided by Gary Fox. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gary Fox or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this special Dubai-recorded edition of The Entrepreneur Experiment, Gary Fox sits down with Trevor McFarlane—CEO and founder of EMIR, the ultra-exclusive intelligence and advisory network serving the region’s top CEOs, ministers, and government officials.

Trevor shares the incredible story behind building EMIR from scratch—starting with a borrowed ballroom at the Burj Al Arab and a fake guest list—to now curating powerful, private briefings for over 400 regional leaders.

This episode is a masterclass in the psychology of influence, the power of elite curation, and why being “hard to access” is a business strategy. Trevor also offers a piercing macroeconomic analysis of what lies ahead globally, from Trump 2.0 and AI to population booms and climate migration.

Whether you’re a founder, strategist, or just a curious mind—this one will leave you thinking.

🎧 Show Notes

In this episode, we cover:

🎩 How Trevor built a high-trust, invite-only CEO network across the Middle East.

🧠 The psychology of selectivity: why scarcity builds value.

💼 Turning elite briefings into board-level influence (and the risk that comes with it)

🌍 From geopolitics to geoeconomics: why the next 25 years will divide the world

📉 The real danger of AI: widening inequality

📈 Opportunity in adversity: where Trevor sees business potential in climate migration and demographic collapse

🏠 A surprising Airbnb idea involving abandoned Japanese islands

🇮🇪 Trevor’s blunt take on Ireland’s economy, inequality, and global tax pressures

Quote of the Episode

💬 “What we’re selling isn’t just intelligence—it’s trust, access, and success.” – Trevor McFarlane

🔗 Links & Resources

EMIR Official Website → www.emirintelligence.com

Book mention: The 48 Laws of Power by Robert Greene

Visit my Partners

Enterprise Ireland: https://bit.ly/EIreland

Azure Communications: https://bit.ly/azureEE

Nostra: https://bit.ly/nostraee

  continue reading

412 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide

Listen to this show while you explore
Play