EE415 - Building a Global Brand With Millions Watching: Keilidh Cashell's Story

The Entrepreneur Experiment

In this episode of The Entrepreneur Experiment, Gary Fox sits down with Keilidh Cashell — one of Ireland’s most recognisable beauty creators turned entrepreneur and founder of Kash Beauty. With over 2 million followers on TikTok and a loyal global audience, Keilidh opens up about what it really takes to build a brand in the public eye. From creating makeup looks in her bedroom to leading a business stocked internationally, Keilidh shares the highs, the challenges, and the moments where she questioned it all. She talks burnout, stepping back from content creation to become a better CEO, and learning how to lead a team while staying true to her creative core. This is an unfiltered look at the business behind the brand — and the mindset shift required to scale beyond just being the face of it. Whether you're a content creator dreaming of launching your own product or a founder navigating what growth actually feels like, this one is a must-listen. Show Notes: In this episode, we cover: 💄 How Keilidh transitioned from makeup influencer to founder of Kash Beauty 🌍 Scaling a brand globally while staying rooted in authenticity 🎥 The pressure of building a business while millions watch online 🧠 Burnout, boundaries and taking a step back to lead better 📦 Why she focused on product and customer experience before anything else 💬 Learning how to hire, manage and make tough business calls 🧪 Creating products that go viral and deliver results 💡 “At the start, it was all vibes — no plan.” 🔑 What it really means to build something bigger than yourself Links & Resources: Follow Keilidh on YouTube: @KeilidhMua Follow Keilidh on TikTok: https://www.tiktok.com/@keilidhmua Follow Keilidh on Instagram: https://www.instagram.com/keilidhmua/ Shop Kash Beauty: https://www.kashbeauty.com/ Kash Beauty on Instagram: https://www.instagram.com/kash_beauty/ --- Visit my partners Enterprise Ireland: https://bit.ly/EIreland Azure Communications: https://bit.ly/azureEE Nostra: https://bit.ly/nostraee