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Behind the Scenes of The National Equine Show with Liz Ormesher
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Are Trade Stands Worth It? Behind the Scenes of The National Equine Show with Liz Ormesher
Trade shows can be a game-changer for equestrian businesses—but are they worth the investment? How do you make the most of exhibiting? And what does the future of trade events look like in a digital-first world?
In this episode, I’m joined by Liz Ormesher, event director of The National Equine Show and BETA International, to discuss the real value of trade shows, how small businesses can stand out, and the biggest lessons from growing the National Equine Show into a must-attend event.
💡 In This Episode, We Cover:
✔️ How The National Equine Show grew year after year (now expanding into 2 halls!)
✔️ The biggest mistakes exhibitors make—and how to avoid them
✔️ Are trade stands really worth the cost? How to measure ROI
✔️ How to stand out at a trade show—even as a small business
✔️ The future of equestrian trade shows in an increasingly digital world
✔️ Insider tips on networking, maximising long term sales, and making every show count
If you’re considering exhibiting at a trade show—or just want to know if it’s worth your time and money—this episode is packed with expert advice and insider insights you won’t want to miss.
Resources & Links:
🔗 Learn more about The National Equine Show:
https://nationalequineshow.com/
🔗 Find out about BETA International: https://www.beta-int.com/
🔗 Connect with Liz Ormesher: [email protected]
Want to work with me?
Drop me an email to [email protected] or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60a
FREE STUFF!
I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!
https://www.equestrianbusinessspecialist.com/freestuff
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