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Brain Friendly Marketing Series - Ep 6- Why Buyers Freeze - The science of overwhelm & cart abandonment
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You’ve got people watching your stories, liking your posts, maybe even messaging you… but not booking or buying... So what’s going on?
Today, we break down the neuroscience behind buyer inaction why your audience might feel interested but still not take the next step. (And no, it’s not just about your pricing.)
You’ll learn how the prefrontal cortex and amygdala work together to keep your potential clients in “freeze mode” when your marketing feels overwhelming, vague, or too mentally demanding.
If you’re tired of getting ghosted after enquiries or feeling like you’re “almost there” with clients who never convert or you can't work out why people sy they love your products and never check out... this episode explains exactly why it’s happening and how to fix it.
You'll learn:
- The brain’s freeze response (and why it kicks in when there’s confusion)
- What triggers overwhelm in your marketing (you’re probably doing this unknowingly)
- How to reduce cognitive friction and help your audience say yes with ease
- Why clarity and simplicity are sales tools, not just nice-to-haves
- The brain-based structure your marketing needs to convert without pressure
Ready to unfreeze your sales?
This is the exact work we do inside a Sort Your Sh*t Out session. We untangle your messaging, offers, and visibility strategy so your audience stops stalling and starts saying yes.
Book yours here or DM me “SYSO” on Instagram.
https://equestrianbusinessspecialist.setmore.com/services/e9654bf5-c986-4f2a-b72d-3300a62f8e98Was this episode helpful?
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Want to work with me?
Drop me an email to [email protected] or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60a
FREE STUFF!
I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!
https://www.equestrianbusinessspecialist.com/freestuff
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