Why "Hype Bro" marketing gives you "The Ick" The Neuromarketing Series Episode 1

The Equestrian Business Podcast

Welcome to the Neuromarketing series! Where brain science, psychology and marketing collide!

In this episode, I’m digging into why that style of high-pressure, loud, overhyped marketing triggers a full-body cringe response and what’s actually happening in the buyer’s brain when they experience the “ick.”

We’ll look at the neuroscience behind trust, cognitive dissonance, and emotional mismatch, and why some people fall for the hype while others run a mile.
If you’ve ever thought “I don’t want to be salesy,” but also don’t want to be invisible this one’s for you.

🧠 In This Episode, You’ll Learn:

• Why your brain flags hypey marketing as a threat
• The difference between authentic authority and performative posturing
• What gives your ideal client the “ick” (and what builds trust instead)
• Why hype works better on men and why it backfires on women.

If you have any questions about brain friendly marketing, any topic you'd like me to cover or anything you want to know about marketing... Make sure you shoot me your questions to [email protected] or drop me a message on social media!

Want to work with me?
Drop me an email to [email protected] or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60a
FREE STUFF!
I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!
https://www.equestrianbusinessspecialist.com/freestuff