EP07: Lisa Humann (BMG Rights Management) - An Inside Approach to Creative Sync In The Streaming Era.

The Europe In Synch Podcast

Welcome to Episode seven of the Europe In Synch podcast.
This time we are talking with Lisa Humann, Senior Director Creative Synch & Music Supervision at BMG Rights Management, based in Berlin.
We hear how BMG's integrated global system, which combines the roles of both publishers and labels, has created a more efficient and responsive sync team. Lisa shares insights into BMG’s impressive catalogue of over three million songs and how a global collaborative network enhances music placement opportunities.
We explore the evolving landscape of TV music sync and the transformative impact of streaming services on the German market. From budgeting and hiring composers to negotiating licenses and contracts, Lisa walks us through the creative and logistical aspects of her role. We also take a closer look at groundbreaking music placements in local German productions like Netflix's "Dark," understanding how innovative music concepts can elevate storytelling and set new industry trends.
We recorded this conversation at the BMG offices in Berlin on 14.06.2024.
We hope you enjoy the episode and thank you for listening!
Find out more about our guest:

• BMG Rights Management GmbH: German Homepage
• DARK (Netflix) – Teaser S1
• Nena – Irgendwie, Irgendwo, Irgendwann on Spotify
• Kreator – Pleasure To Kill on Spotify
• Dem Horizont So Nah - Trailer
• May & Chefket – Sign Your Name on Spotify
• Chantal im Märchenland - Trailer
• Rita Ora (feat Fatboy Slim) – Praising You on Spotify

If you have questions, ideas, requests, recommendations, or general feedback, feel free to contact us at [email protected].

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.

Follow Europe In Synch:

• Home: https://europeinsynch.net
• Facebook: https://www.facebook.com/EuropeinSynch
• Twitter: https://twitter.com/europeinsynch
• Instagram: https://www.instagram.com/europeinsynch
• LinkedIn: https://www.linkedin.com/company/europeinsynch

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.
Europe In Synch is co-funded by the European Union.
This is a SuperSwell production for Europe In Synch...

Chapters

1. EP07: Lisa Humann (BMG Rights Management) - An Inside Approach to Creative Sync In The Streaming Era. (00:00:00)

2. BMG's Role in Music Sync (00:00:24)

3. Changing Landscape of TV Music Sync (00:08:09)

4. The Impact of Music Sync Trends (00:17:29)

5. Lessons Learned in Music Sync Market (00:31:02)

6. The Future of Streaming and AI (00:37:47)