Episode 09: Kevin Selch on operating in Winnipeg’s unique craft beer market

The Exec Hotseat Podcast [Executive]

Executive Hotseat Podcast | Episode 09: Kevin Selch on operating in Winnipeg’s unique craft beer market

In this episode, hosts Lisa Thompson and Amanda Buhse sit down with Kevin Selch, Founder of Little Brown Jug Brewing Company. Kevin talks about the transition from being a senior economist in the federal government to founding a local brewery in Winnipeg.

Key Points:

- Kevin says he was driven by a desire to create something meaningful in Winnipeg and solve the interesting business challenge of operating in the historic Exchange District.

- Starting with just one beer (1919) to build brand recognition, Keving emphasized the importance of sticking to a detailed business plan and not getting distracted by multiple product ideas.

- He says the most significant challenge in business is building and maintaining team culture as the organization grows.

- Kevin sees Winnipeg as a city with tremendous potential where entrepreneurs can make a real difference, with a supportive community that's willing to try and support new local businesses.

- Despite the overall decline of the mainstream beer market, Kevin says craft beer is growing. Consumers are becoming more selective, preferring quality over quantity, creating opportunities for local breweries.

- He believes entrepreneurship is fundamentally about problem-solving, being a generalist who can do many things adequately, and being comfortable with the possibility of failure as part of the growth process.

OUR SPONSOR A big shout-out to our 2025 presenting sponsor, RRC Polytech. Their support makes this conversation, and many more, possible!

Guest’s Links: Check out Little Brown Jug - https://www.littlebrownjug.ca

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Disclaimer: The views and opinions shared on The Exec Hotseat Podcast are those of the hosts and guests and are for informational purposes only. Nothing shared on this podcast should be taken as professional, legal, medical, or financial advice. Listeners are encouraged to do their own research and seek qualified guidance. We are not liable for any decisions made based on this content.

Also - Lisa Thompson does not think Canada should become the 51st state :)