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Content, Community, and Building a 200,000+ B2B Audience with Dave

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Manage episode 469920614 series 3290771
Content provided by Exit Five and Dave Gerhardt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Exit Five and Dave Gerhardt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

#225: Q&A with Dave | In this episode, Dave joins Ross Hudgens on Content and Conversation: Organic Growth Insights from Siege Media to break down content strategy, brand building, and why organic marketing is the foundation of great B2B marketing. Dave shares his journey from marketing leader to building Exit Five and explains why community-driven content is the key to sustainable growth.

Dave and Ross cover:

  • How organic content and SEO fit into a modern B2B marketing strategy
  • The power of LinkedIn, podcasts, and community for long-term brand growth
  • How to turn content into a flywheel that drives awareness, engagement, and revenue

Timestamps

  • (00:00) - – Intro to Dave
  • (07:16) - – Why organic content is the foundation of a great marketing strategy
  • (09:44) - – The role of SEO in B2B marketing
  • (12:59) - – How brands can balance paid marketing with organic content
  • (16:11) - – The power of LinkedIn and why marketers should prioritize personal branding
  • (19:43) - – Why podcasts are an underrated channel for brand-building
  • (23:24) - – How to build an audience and turn content into a long-term flywheel
  • (30:22) - – The connection between community and content marketing
  • (34:01) - – How Exit Five grew into a marketing community
  • (37:55) - – The biggest mistakes B2B companies make with content marketing
  • (42:12) - – How to measure content success beyond just traffic and rankings
  • (46:00) - – Advice for marketers looking to build influence in their industry
  • (49:17) - – Final thoughts

Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today’s episode is brought to you by Zuddl.

We’re halfway through 2025, and one thing’s clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone’s leaning in.

Events are a core part of our playbook this year at Exit Five. So far, we’ve hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we’re deep in the weeds planning our Drive conference coming back to Vermont this September.

Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.

On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that’s how we’ve been able to keep the momentum going with 12+ events already this year, with plenty more to come.

If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025.

Head over to zuddl.com/exitfive to learn more.

  continue reading

275 episodes

Artwork
iconShare
 
Manage episode 469920614 series 3290771
Content provided by Exit Five and Dave Gerhardt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Exit Five and Dave Gerhardt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

#225: Q&A with Dave | In this episode, Dave joins Ross Hudgens on Content and Conversation: Organic Growth Insights from Siege Media to break down content strategy, brand building, and why organic marketing is the foundation of great B2B marketing. Dave shares his journey from marketing leader to building Exit Five and explains why community-driven content is the key to sustainable growth.

Dave and Ross cover:

  • How organic content and SEO fit into a modern B2B marketing strategy
  • The power of LinkedIn, podcasts, and community for long-term brand growth
  • How to turn content into a flywheel that drives awareness, engagement, and revenue

Timestamps

  • (00:00) - – Intro to Dave
  • (07:16) - – Why organic content is the foundation of a great marketing strategy
  • (09:44) - – The role of SEO in B2B marketing
  • (12:59) - – How brands can balance paid marketing with organic content
  • (16:11) - – The power of LinkedIn and why marketers should prioritize personal branding
  • (19:43) - – Why podcasts are an underrated channel for brand-building
  • (23:24) - – How to build an audience and turn content into a long-term flywheel
  • (30:22) - – The connection between community and content marketing
  • (34:01) - – How Exit Five grew into a marketing community
  • (37:55) - – The biggest mistakes B2B companies make with content marketing
  • (42:12) - – How to measure content success beyond just traffic and rankings
  • (46:00) - – Advice for marketers looking to build influence in their industry
  • (49:17) - – Final thoughts

Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today’s episode is brought to you by Zuddl.

We’re halfway through 2025, and one thing’s clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone’s leaning in.

Events are a core part of our playbook this year at Exit Five. So far, we’ve hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we’re deep in the weeds planning our Drive conference coming back to Vermont this September.

Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.

On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that’s how we’ve been able to keep the momentum going with 12+ events already this year, with plenty more to come.

If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025.

Head over to zuddl.com/exitfive to learn more.

  continue reading

275 episodes

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