Content, Community, and Building a 200,000+ B2B Audience with Dave

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

#225: Q&A with Dave | In this episode, Dave joins Ross Hudgens on Content and Conversation: Organic Growth Insights from Siege Media to break down content strategy, brand building, and why organic marketing is the foundation of great B2B marketing. Dave shares his journey from marketing leader to building Exit Five and explains why community-driven content is the key to sustainable growth.

Dave and Ross cover:

• How organic content and SEO fit into a modern B2B marketing strategy
• The power of LinkedIn, podcasts, and community for long-term brand growth
• How to turn content into a flywheel that drives awareness, engagement, and revenue

Timestamps

• (00:00) - – Intro to Dave
• (07:16) - – Why organic content is the foundation of a great marketing strategy
• (09:44) - – The role of SEO in B2B marketing
• (12:59) - – How brands can balance paid marketing with organic content
• (16:11) - – The power of LinkedIn and why marketers should prioritize personal branding
• (19:43) - – Why podcasts are an underrated channel for brand-building
• (23:24) - – How to build an audience and turn content into a long-term flywheel
• (30:22) - – The connection between community and content marketing
• (34:01) - – How Exit Five grew into a marketing community
• (37:55) - – The biggest mistakes B2B companies make with content marketing
• (42:12) - – How to measure content success beyond just traffic and rankings
• (46:00) - – Advice for marketers looking to build influence in their industry
• (49:17) - – Final thoughts

Send guest pitches and ideas to [email protected]
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Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

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Today’s episode is brought to you by Zuddl.

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Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.

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If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025.

Head over to zuddl.com/exitfive to learn more.