How To Build a High Converting Product Page

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

Content provided by Exit Five and Dave Gerhardt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Exit Five and Dave Gerhardt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

5M ago 54:51

MP3•Episode home

#222: Website Teardown | Do your product pages actually tell potential customers what they need to know—or are they just a list of features they’ll ignore? In this session from the Ultimate Roast of B2B Websites, Madhav Bhandari, Head of Marketing at Storylane, joins Robert Kaminski, Co-Founder at Fletch PMM and Dan Murphy, COO at Exit Five to tear down real B2B product pages, exposing what works, what doesn’t, and how to fix it.

They also cover:

The biggest mistakes B2B marketers make on product pages (and how to fix them).
How to structure a product page that drives trials and conversions.
The role of interactive demos, videos, and CTAs in guiding prospects to the next step.

Timestamps

(00:00) - - Introduction to Madhav, Robert, and Dan
(02:48) - - Why most B2B product pages fail to convert
(04:23) - - The five biggest mistakes companies make on product pages
(07:00) - - The importance of clear messaging over a list of features
(09:18) - - Should you use videos, screenshots, or interactive demos?
(11:49) - - How to structure a product page that actually drives trials
(13:41) - - Breaking down the role of CTAs and conversion flow
(15:54) - - First product page teardown: What works and what doesn’t
(23:35) - - Product gifs vs. static images
(26:02) - - Second product page teardown: Fixing common UX mistakes
(29:20) - - When and where to use customer testimonials
(32:45) - - Why gating product demos might be hurting your conversions
(35:30) - - Third product page teardown: CTA placement and messaging
(38:00) - - The biggest takeaway from testing hundreds of product pages
(41:05) - - Quick wins to improve your product pages today
(44:12) - - Final takeaways

Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today’s episode is brought to you by Zuddl.

We’re halfway through 2025, and one thing’s clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone’s leaning in.

Events are a core part of our playbook this year at Exit Five. So far, we’ve hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we’re deep in the weeds planning our Drive conference coming back to Vermont this September.

Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.

On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that’s how we’ve been able to keep the momentum going with 12+ events already this year, with plenty more to come.

If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025.

Head over to zuddl.com/exitfive to learn more.

274 episodes

#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup GoToMarket #Marketing Strategies