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Strategies for Building a High-Converting B2B Homepage
Manage episode 467061392 series 3290771
Episode #220: Website Teardown | In this session from the Ultimate Roast of B2B Websites, Dave Gerhardt teams up with Diane Wiredu, messaging strategist and founder of Lion Words, and Lee Reshef, Head of Product Marketing & Retention at Fiverr, to break down what makes a high-converting B2B homepage. They critique real B2B homepages, analyzing messaging, design, and user experience to highlight what works, what doesn’t, and how to fix it.
Dave, Diane, and Lee cover:
- The biggest homepage mistakes B2B companies make (and how to fix them).
- What belongs above the fold to grab attention and drive action.
- How to balance messaging for multiple personas without overwhelming visitors.
If your homepage isn’t converting (or is the subject of endless internal debates), this episode is packed with actionable insights to help you optimize it.
Timestamps
- (00:00) - - Intro to Diane and Lee
- (03:58) - - Common homepage mistakes that kill conversions
- (05:12) - - What belongs above the fold and why it matters
- (06:51) - - The role of messaging in homepage clarity and engagement
- (08:32) - - Balancing multiple personas without overwhelming visitors
- (09:46) - - Homepage copywriting do’s and don’ts
- (14:19) - - The importance of A/B testing and user feedback
- (16:40) - - Homepage layout best practices for conversion
- (19:04) - - Homepage roast: Amplemarket
- (24:29) - - Homepage roast: Chattermill
- (32:02) - - The role of trust indicators and social proof
- (34:30) - - Common design mistakes that reduce homepage effectiveness
- (38:00) - - Homepage roast: PrimePay
- (42:55) - - Messaging clarity vs. overcomplicating the value prop
- (46:20) - - Final thoughts
Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by Zuddl.
We’re halfway through 2025, and one thing’s clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone’s leaning in.
Events are a core part of our playbook this year at Exit Five. So far, we’ve hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we’re deep in the weeds planning our Drive conference coming back to Vermont this September.
Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.
On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that’s how we’ve been able to keep the momentum going with 12+ events already this year, with plenty more to come.
If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025.
Head over to zuddl.com/exitfive to learn more.
274 episodes
Manage episode 467061392 series 3290771
Episode #220: Website Teardown | In this session from the Ultimate Roast of B2B Websites, Dave Gerhardt teams up with Diane Wiredu, messaging strategist and founder of Lion Words, and Lee Reshef, Head of Product Marketing & Retention at Fiverr, to break down what makes a high-converting B2B homepage. They critique real B2B homepages, analyzing messaging, design, and user experience to highlight what works, what doesn’t, and how to fix it.
Dave, Diane, and Lee cover:
- The biggest homepage mistakes B2B companies make (and how to fix them).
- What belongs above the fold to grab attention and drive action.
- How to balance messaging for multiple personas without overwhelming visitors.
If your homepage isn’t converting (or is the subject of endless internal debates), this episode is packed with actionable insights to help you optimize it.
Timestamps
- (00:00) - - Intro to Diane and Lee
- (03:58) - - Common homepage mistakes that kill conversions
- (05:12) - - What belongs above the fold and why it matters
- (06:51) - - The role of messaging in homepage clarity and engagement
- (08:32) - - Balancing multiple personas without overwhelming visitors
- (09:46) - - Homepage copywriting do’s and don’ts
- (14:19) - - The importance of A/B testing and user feedback
- (16:40) - - Homepage layout best practices for conversion
- (19:04) - - Homepage roast: Amplemarket
- (24:29) - - Homepage roast: Chattermill
- (32:02) - - The role of trust indicators and social proof
- (34:30) - - Common design mistakes that reduce homepage effectiveness
- (38:00) - - Homepage roast: PrimePay
- (42:55) - - Messaging clarity vs. overcomplicating the value prop
- (46:20) - - Final thoughts
Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by Zuddl.
We’re halfway through 2025, and one thing’s clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone’s leaning in.
Events are a core part of our playbook this year at Exit Five. So far, we’ve hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we’re deep in the weeds planning our Drive conference coming back to Vermont this September.
Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.
On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that’s how we’ve been able to keep the momentum going with 12+ events already this year, with plenty more to come.
If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025.
Head over to zuddl.com/exitfive to learn more.
274 episodes
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