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The B2B Event Playbook: Building Revenue-Driving Events in 2025
Manage episode 471140455 series 3290771
#227: Events | In this episode, Dave hosts a live Exit Five session with Zuddl and panelists Stephanie Christensen (Event Marketing Leader) and Kristina DeBrito (Director of Strategic Events at Iterable) to break down how B2B marketers should be thinking about events in 2025. From small VIP dinners to large customer conferences, events are making a big comeback—but without a solid strategy, they can be a massive waste of budget.
Dave, Stephanie, and Kristina cover:
- The key metrics to track to prove event ROI in 2025
- How to get executive and stakeholder buy-in for your event strategy
- What’s working in B2B events right now (and what’s not)
- How to follow up post-event to drive engagement and pipeline
Timestamps
- (00:00) - – Intro to Stephanie and Kristina
- (03:49) - – Why events are making a big comeback in B2B marketing
- (07:16) - – The biggest mistakes marketers make when planning events
- (10:04) - – How to align your event strategy with business goals
- (12:49) - – The key metrics to track for proving event ROI
- (16:01) - – How to get buy-in from executives and key stakeholders
- (19:14) - – What’s working right now in B2B events (and what’s not)
- (23:30) - – The role of micro-events, VIP dinners, and executive meetups
- (29:00) - – Sponsoring vs. hosting your own event — how to decide
- (33:20) - – The importance of post-event follow-up and engagement
- (37:02) - – Virtual events: lessons learned and how they fit into 2025 strategies
- (40:55) - – Live Q&A: Expert answers to audience event strategy questions
- (46:20) - – Final takeaways on making B2B events worth the investment
Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by Zuddl.
We’re halfway through 2025, and one thing’s clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone’s leaning in.
Events are a core part of our playbook this year at Exit Five. So far, we’ve hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we’re deep in the weeds planning our Drive conference coming back to Vermont this September.
Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.
On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that’s how we’ve been able to keep the momentum going with 12+ events already this year, with plenty more to come.
If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025.
Head over to zuddl.com/exitfive to learn more.
274 episodes
Manage episode 471140455 series 3290771
#227: Events | In this episode, Dave hosts a live Exit Five session with Zuddl and panelists Stephanie Christensen (Event Marketing Leader) and Kristina DeBrito (Director of Strategic Events at Iterable) to break down how B2B marketers should be thinking about events in 2025. From small VIP dinners to large customer conferences, events are making a big comeback—but without a solid strategy, they can be a massive waste of budget.
Dave, Stephanie, and Kristina cover:
- The key metrics to track to prove event ROI in 2025
- How to get executive and stakeholder buy-in for your event strategy
- What’s working in B2B events right now (and what’s not)
- How to follow up post-event to drive engagement and pipeline
Timestamps
- (00:00) - – Intro to Stephanie and Kristina
- (03:49) - – Why events are making a big comeback in B2B marketing
- (07:16) - – The biggest mistakes marketers make when planning events
- (10:04) - – How to align your event strategy with business goals
- (12:49) - – The key metrics to track for proving event ROI
- (16:01) - – How to get buy-in from executives and key stakeholders
- (19:14) - – What’s working right now in B2B events (and what’s not)
- (23:30) - – The role of micro-events, VIP dinners, and executive meetups
- (29:00) - – Sponsoring vs. hosting your own event — how to decide
- (33:20) - – The importance of post-event follow-up and engagement
- (37:02) - – Virtual events: lessons learned and how they fit into 2025 strategies
- (40:55) - – Live Q&A: Expert answers to audience event strategy questions
- (46:20) - – Final takeaways on making B2B events worth the investment
Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by Zuddl.
We’re halfway through 2025, and one thing’s clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone’s leaning in.
Events are a core part of our playbook this year at Exit Five. So far, we’ve hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we’re deep in the weeds planning our Drive conference coming back to Vermont this September.
Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.
On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that’s how we’ve been able to keep the momentum going with 12+ events already this year, with plenty more to come.
If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025.
Head over to zuddl.com/exitfive to learn more.
274 episodes
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