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How to Optimize Meta Ads and Boost Business Success with Kwadwo Sampany-Kessie
Manage episode 477328272 series 3367785
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Interested in buying ads for your business but don’t know the ins and outs? I had an inspiring conversation with Kwadwo, pronounced QUĀ.jo, an expert in Facebook and Instagram ads, and host of the Art of Online Business podcast. We talked about the world of Meta ads and discussed the perfect timing for businesses to bring on an ads manager versus handling it themselves. Kwadwo shared his journey from teaching in China to thriving in Mexico, illustrating a remarkable pivot in his career due to the pandemic. His insights into the nuances of ad management, and when it makes sense to invest in professional help, provided listeners with tangible takeaways to streamline their own business strategies.
What truly stood out was our discussion on the importance of crafting compelling ad content and making sure you get a good return on investment. Kwadwo emphasized the significance of effective messaging and how testing frameworks can dramatically lower lead costs. By sharing his Olympic gold medal testing framework, he illustrated a systematic approach to ad optimization, which has proven successful for many online entrepreneurs. Our conversation not only highlighted the potential of Facebook and Instagram ads but also encouraged listeners to place emphasis on the power of organic reach and engaging, authentic content as they scale their businesses.
You will learn:
- Ad management mistakes & misconceptions - 7:40
- How to optimize email lead conversion - 11:44
- How to expand reach with Meta targeting - 15:16
- How to test Ad’s using the Olympic Gold Medal Method - 21:22
Kim's LINKS:
FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here
Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert
Kwadwo’s LINKS:
The Art of Online Business Podcast
Discounted $1 Ad Testing Cheat Code: Learn & implement the repeatable system that can Cut Your Facebook & Instagram Lead Gen Costs In HALF & start getting leads that convert! Normally $37. Only $1 for the Exit Interview audience using the coupon KIMR.
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