Neil Patel: From Zero to Millions - The Untold Story of a Digital Marketing Empire

THE EXIT Podcast

What does it really take to build a multi-million dollar digital empire without selling out?

In this episode of THE EXIT, I sit down with Neil Patel — digital marketing legend, founder of NP Digital, and creator of companies like Crazy Egg and KissMetrics — to uncover the raw truth behind entrepreneurial success.

We dive deep into:

• The hunger that drives a first-generation immigrant entrepreneur
• Why most founders regret selling their companies too soon
• The real cost of success (hint: it's not about money)
• Balancing family, health, and business ambitions
• How to create a business you never want to exit
• The critical mistakes founders make when scaling
• A brutally honest look at building wealth, maintaining purpose, and creating a life beyond just making money.

If you're an entrepreneur, startup founder, or anyone dreaming of building something meaningful, this conversation will change how you think about success.

Subscribe for more unfiltered conversations with world-class founders.

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THE EXIT GROUP® – https://www.theexit.group
Instagram – / theexit.group
Neil Patel – / neilkpatel_
Adrian Salamunovic – / adriansalamunovic

Chapters

1. Early Entrepreneurial Journey (00:00:00)

2. Creating Crazy Egg and First Software Company (00:04:50)

3. KissMetrics Story and Challenges (00:08:30)

4. NP Digital and Acquisition Strategy (00:13:10)

5. Thoughts on Exiting vs. Keeping the Business (00:32:05)

6. Family and Work-Life Balance (00:36:26)

7. Childhood Struggles and Immigrant Experience (00:46:15)

8. Definition of True Success (00:50:00)

9. Advice for Early-Stage Founders (00:53:36)