Weight Watchers is in the New York Times

The Experience Strategy Podcast

Summary

In this episode, the hosts discuss the recent bankruptcy of Weight Watchers and explore the implications for the company's future. They analyze the shift from a focus on human interaction to technology, the importance of understanding customer aspirations, and the need for a strong brand identity. The conversation emphasizes the necessity for Weight Watchers to redefine its approach to transformation and support, moving beyond just weight management to encompass broader health and well-being goals.

Takeaways

• The Experience Strategy Collaboratives help strategists build better experiences.

• Weight Watchers' bankruptcy highlights the need for a strong point of view.

• Human interaction is crucial for transformational businesses.

• Technology should support, not replace, human connection.

• Weight Watchers struggled with branding and trust issues.

• The company needs to focus on transformation and support.

• Understanding customer aspirations is key to success.

• Weight management is a complex issue that requires a holistic approach.

• The future of Weight Watchers may involve multiple job focuses.

• The hosts express hope for Weight Watchers' success and transformation.

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