Mermade Hair founder Tara Simich on blowing up on Instagram and handling unhappy customers

The Failure Factor

Serial entrepreneur Tara Simich launched Mermade Hair's hero product, the Mermade Waver, right before the pandemic hit. The brand became an overnight success, blowing up on Instagram to the point at which she and her team couldn't keep up with supply. The supply chain issues were wildly exacerbated by the pandemic, and she was soon faced with unhappy customers calling the product a sham – which, given the main marketing platform was Instagram, threatened to bring down the brand. Listen in to hear how Tara managed the stress of the supply issues and trolling customers, how she mitigates "mom guilt," and the growth mindset she brings to entrepreneurship that's been at the root of her success.