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The $100K Mistake Most First-Time Franchisees Make [TBS 10 ft Gong cha & FLAsia]
Manage episode 459894165 series 3628901
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We are dive deep into the fascinating world of licensing and franchising with two industry veterans.
- Dickson Low - President of Franchise and Licensing Association of Singapore (FLAsia) and Founder of iconic brand Manhattan Fish Market (MFM)
- Danny Lee - CEO of Global Supply Chain Gong Cha, managing one of the world's leading bubble tea brands
Whether you're a business owner looking to scale, an entrepreneur exploring growth options, or just curious about how your favourite brands expand globally, this episode offers valuable insights into the business models that shape many of the brands we interact with daily.
Highlights:
- Business model insights into the key differences between licensing and franchising that most people don't realise
- Behind-the-scenes insights into how global F&B brands like Gong Cha maintain consistency across countries
- Creative ways businesses can leverage licensing to grow their brand
- Common mistakes to avoid when entering the licensing and franchising space
Tune in to discover why licensing and franchising are more than just slapping a brand name on a product—and why getting it right requires both science and art.
06:20 Question 1
11:33 Question 2
18:18 Question 3
21:21 Question 4
25:11 Question 5
29:49 Question 6
33:22 Question 7
36:36 Question 8
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