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How to Stand Out in Business | Define Your USP (Unique Selling Proposition) & Target Market
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What makes your business stand out — and who are you really selling to?
In Episode 3 of our Business Planning Series, we use our fictional coffee shop, The Brewzone, to show how to define your Unique Selling Proposition (USP) and identify your target market. These two things shape your branding, your marketing, and your entire business strategy.
If you're building a brand that stands out in a crowded market, this is the episode to watch.
☕ What we cover in this episode:
What is a unique selling proposition (USP)?
Why your USP is the core of your competitive edge
How to define your target market (with real questions to ask)
How The Brewzone uses its USP to attract the right customers
What happens when you try to market to everyone
📈 Subscribe to follow the full business planning series: https://www.youtube.com/@thefinancialdad
💬 Drop a comment: What makes your business different?
👍 Like + share if this helped you clarify your message
📢 Disclaimer:
The information in this video is for educational and informational purposes only. It is not intended as financial, legal, or business advice. Please consult with a qualified professional who understands your specific situation before making any business decisions.
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The Financial Dad™ is a podcast for young adults and aspiring entrepreneurs to teach you the things you didn't learn in school or at home—from quarterly taxes to W9s to retirement plans to insurance and saving—we’ve got you covered.
Hosted by:
Tim Smith, CFP®, Bridget Sicsko (PR Strategist) + Hally Smith (Actress)
*This is strictly for educational purposes and does not suffice as advice.*
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