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Finding people who care with Rob Walling [#35]
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‘’The biggest risk is not can you build this? The biggest risk is that no one cares. So how do you validate that someone will care? And how do you validate that someone will be willing to pay for what you are selling?’’ – Rob Walling.
Calling all bootstrap founders! Joining us on today’s masterclass on launching and growing a business is special guest Rob Walling. Rob is an admired serial entrepreneur, investor, author, and host of the popular podcast ‘Startups for the Rest of Us’. Since 2005, Rob has guided thousands of startup founders through his widespread books, recordings, articles, and MicroConf discussions.
In this episode, Rob kindly lends us his time to openly share his experience of finding people who care when starting and growing a business. Rob also reveals how to communicate with your customers and unpacks the magic within collecting customer feedback. This episode may seem short and sweet but trust us when we say it is stuffed with brilliant insights and actionable nuggets of advice for you to take away straight from the master of startups. Key points throughout the discussion include:
- An introduction to Rob Walling.
- When is the right time for building an audience?
- The art of selling: warm VS cold leads.
- Business development and the magic of customer feedback.
- The early day selection process: unlocking product-market fit.
- Smashing sales as an introvert.
- The key to capturing clients and communicating effectively.
- Sustainable marketing in a tech-savvy world.
- How to avoid an unprofitable business.
- Book recommendations for business builders.
- Rob’s top two sales techniques for obtaining your first 10 customers.
- Why a landing page is a must!
- The rhythm of business growth from beginning to take-off.
Connect with Rob Walling:
https://twitter.com/robwalling
https://www.linkedin.com/in/robwalling/
https://www.startupsfortherestofus.com/about
Connect with First 10 Podcast host Conor McCarthy:
https://www.first10podcast.com
https://twitter.com/TheFirst10Pod
https://www.linkedin.com/in/comccart/
Resources:
Book: The Mom Test by Rob Fitzpatrick.
http://momtestbook.com/
Book: Traction by Gabriel Weinberg.
https://www.amazon.com/gp/Traction
Book: How the World Sees You by Sally Hogshead.
https://www.harpercollins.com/products/how-the-world-sees-you
Book: Fascinate by Sally Hogshead.
https://www.howtofascinate.com/store/books
Check out my podcast partners!
Buzzsprout:
https://www.buzzsprout.com/?referrer_id=1389931
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