FCM215: The North Star: The Secret to Building a Brand That Grows With You

The Fitcarma Podcast

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3M ago 36:22

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If your fitness brand isn’t growing the way you want it to, it’s probably not a marketing problem. It’s not your logo. It’s not even your class experience.

It’s the lack of a North Star—a core belief that guides your messaging, your experience, your team, and your future. In this episode, Barry and Shay break down what a North Star really is, how to find yours (with a dead-simple exercise), and how to use it to create consistency across your brand—even as you scale, hire, expand, or pivot.

You’ll learn:

Why growth by default leads to burnout and brand confusion
How to unify your team, marketing, and client experience under one idea
Why consistency beats charisma when it comes to instructors
How a studio with less experience outperformed a stacked team of experts
The single most important question to ask about your business.

Want to find your North Star? Download our free worksheet here: 👉 https://www.fitcarma.com/north-star-download/

Want help putting it into action across your brand? Book a North Star Session: 👉 https://www.fitcarma.com/northstar

219 episodes

#Careers #Fitness #Business #Development #Experience #Groupfitness #Shay Kostabi: Brand Strategist + Experience Designer #Brand #Podcasting Education