TFS#233 - Jessica Woo "Bento Box Queen" 40M Views Making Bento Lunches, Collabs w/Gordon Ramsay, NFL

THE FLIP SIDE with Andy Mai

Jessica Woo is a viral content creator, cookbook author, and mother of three known for her creative, culturally inspired bento box lunches. A pioneer in short-form food content, she’s been featured by outlets like Good Morning America, Teen Vogue, and The LA Times. Beyond food, Jessica is a passionate advocate for equality, inclusion, and AANHPI cultural pride, using her platform to inspire and uplift her community.

Connect with Jessica Woo!

https://www.instagram.com/sulheejessica

https://www.threads.com/@sulheejessica

https://www.tiktok.com/@sulheejessica

https://www.youtube.com/@SulheeJessica

https://www.facebook.com/sulheejessica

https://www.snapchat.com/add/jessifluff

Get The Woo Blend Here!

https://www.josu.co/products/woo-bundle

CHAPTERS:

0:00 - Introduction

1:13 - Meet Jessica Woo, AKA the Bento Box Queen

4:27 - How she created her own seasoning salt, The Woo Blend

7:01 - Jessica talks about her kids’ ethnicities and their fathers’ backgrounds

7:58 - Jessica reflects on her career before social media and becoming a stay-at-home mom

11:08 - Jessica discusses her experience in photography and social media marketing

15:00 - Jessica’s advice for people in 9-to-5 jobs who want to start creating content

17:57 - Jessica shares the story behind her first viral TikTok video with 40M views

21:48 - How she began receiving requests from various media outlets

24:19 - How viral videos affect algorithm reach and follower growth on TikTok

26:42 - Jessica’s advice on starting from zero as a content creator: be consistent and create with passion

28:50 - How she films and edits her videos

32:44 - Why she chooses to speak out publicly on political topics

36:00 - Recent political issues she has publicly addressed

37:36 - How she built her online community

39:48 - How Jessica’s reach and audience have remained consistent over the past five years

42:19 - Collaborating with the NFL, WWE, and The Roast of Tom Brady

44:10 - Strategy of integrating movie quotes, sports, and pop culture to diversify her content

45:01 - Does Jessica feel secure about her audience, or does she view it as temporary?

45:59 - How Jessica landed collaborations with the NFL, Netflix, and other major brands

47:59 - Jessica names other creators she follows and draws inspiration from

49:05 - How Jessica connects with and builds relationships with other creators

51:13 - How she became friends with Kamala Harris' niece, Castcade, Marshmello, and Meghan Trainor

52:40 - Go-to apps and tools for video editing

54:01 - Why she thinks the iPhone 11 has the best camera quality of all versions

54:59 - How her content differs across TikTok, Instagram, Threads, YouTube, and Snapchat

59:16 - Does Jessica create long-form YouTube videos or stick to YouTube Shorts?

1:01:10 - Threads vs. Twitter

1:02:30 - Recent posting volume on TikTok, Instagram, and Threads

1:04:40 - Experience joining Gordon Ramsay's Idiot Sandwich YouTube series

1:06:39 - Asking her exes about her best and worst qualities as a partner

1:11:05 - Relationship with her ex’s mother

1:12:23 - Jessica discusses using the dating app Hinge to meet people

1:14:18 - How transparent she is about her work and relationships with her children

1:15:32 - Jessica emphasizes the importance of communication with her children

1:23:11 - Jessica explains why transparency and open communication with parents matter

1:28:15 - Jessica’s advice to Andy about handling his parents’ subtle jabs

1:30:52 - Jessica shares the answers from her exes in her viral Threads post

1:36:44 - Jessica talks about hanging out with friends and sometimes with her sisters

1:37:16 - Jessica’s recent life discoveries

1:38:11 - Jessica’s goals for the next 6 months

1:38:40 - Jessica shares her parenting approach and how she balances strictness with openness

1:39:51 - Jessica talks about how her sisters bond with her and her children

1:41:57 - Connect with Jessica

1:43:14 - Jessica talks about her use of Snapchat and its potential for creators

1:44:05 - Outro