))
TFS#236 - Kylie Woon on Growing to 91K Followers at 16, Photography & Short-Form Strategy
Manage episode 502469827 series 3211262
Content provided by Andy Mai. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andy Mai or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Kylie Woon (@kluesz) is a 16-year-old creator and photographer who grew her Instagram to over 91K followers through her unique blend of surreal photography and viral short-form content. Known for turning creative ideas into visually striking posts, she shares how she balances school, brand deals, and community building while inspiring young creators to grow authentically online.
Connect with Kylie!
https://www.instagram.com/kluesz
CHAPTERS:
0:00 – Introduction
1:34 – Meet Kylie Woon
2:19 – Kylie shares how she grew her Instagram following from 0 to 85k+ at 16 years old
3:13 – Kylie's short-form content strategy that helped her grow her socials
4:15 – Kylie shares advice for others who want to grow on social media
4:47 – Kylie explains how she personalizes viral trends
5:40 – Are Kylie’s classmates aware of her 85k followers?
6:51 – Kylie shares how she started doing photography
8:14 – What led Kylie from photography to short-form content?
8:57 – Kylie talks about her siblings and family background
10:07 – Has Kylie’s photography Instagram account led to paid gigs?
10:52 – Kylie shares that her dad teaches her business skills
11:15 – Kylie shares that her parents didn’t know about her Instagram account
12:42 – Kylie talks about pricing for her photo shoots and short-form content
13:21 – Kylie talks about her first brand sponsorship: Filmora
13:35 – Kylie shares how she reached out to a local band for a shoot
15:00 – Kylie shares how she balances school with social media and gigs
16:13 – Kylie talks about a community of creators her age
17:40 – Kylie shares how she plans and organizes her social media content
18:15 – Kylie explains her video structure and hooks
19:04 – What’s Kylie’s plan after finishing high school?
19:51 – Kylie’s advice for someone struggling to grow with 200 followers
20:48 – Do high-effort videos sometimes perform worse?
21:13 – Kylie’s casual approach to 3-second hooks
22:51 – Do encouraging captions increase retention?
23:35 – How Kylie gets more comments and saves on her videos
24:14 – Kylie shares how she manages notifications, DMs, and comments
25:34 – Kylie shares why she hides likes on her Instagram posts
26:11 – How Kylie got her first loyal commenters
26:45 – Kylie shares how she uses Instagram Broadcast Channels for her weekly photo competitions
30:24 – Kylie shares how she uses Instagram Stories
31:02 – Kylie shares her thoughts on AI as a photographer
32:19 – Kylie talks about why story and meaning matter in photography
33:19 – Why talented small creators struggle to grow their social media accounts
34:39 – Kylie shares how her sister grew 24k followers with art content
35:14 – Kylie shares how she reached out to a music festival to do photography
37:31 – Kylie’s recent life discoveries
39:08 – Kylie talks about proactively finding filmmakers to work with
40:53 – Kylie keeps her Instagram success private from her school
42:10 – Kylie’s personal goal for the next six months
43:54 – Kylie shares her lifelong goals
44:21 – Connect with Kylie
46:10 – Kylie talks about the games she used to play and the recent shows and movies she's been watching
48:10 – Outro
315 episodes
Share
