Feeling Overwhelmed as a Florist

The Floral Hustle

In this heartfelt and relatable debut episode, Jen opens up about what it feels like to hit “max capacity” as a florist and small business owner. Through her personal experiences—ranging from moving house, caring for her children and pets, to juggling weddings and leadership roles—she discusses how overwhelming life can become when you’re wearing all the hats.

Jen offers powerful mindset shifts, communication strategies, and tactical tools to help florists and creative entrepreneurs reset, manage expectations, and get back to their best selves. This episode is a permission slip to feel what you’re feeling and take action that protects your peace and sanity.

📝 Key Topics Covered

1. The Reality of Hitting Your Max

• Jen shares her personal chaos: selling a house, moving stress, pet health issues, and business commitments.
• She normalizes overwhelm and reminds us: it’s okay to feel this way.

2. The Myth of “Having It All Together”

• Society often tells us stress is shameful.
• Jen calls BS: entrepreneurship is messy, and admitting struggle is brave.

3. The Many Hats of a Florist

• CEO, CFO, accountant, order processor, designer, marketer, client communicator—and more.
• This immense mental load makes overwhelm common and expected.

4. Hitting the Reset Button

• Jen’s reset approach begins with expectation management.
  • Set out-of-office replies during busy seasons.
  • Communicate realistic follow-up times (even if it’s 5–7 days).
  • Don’t leave clients guessing—set expectations up front.

5. Setting Boundaries Without Guilt

• It’s okay to say you’re unavailable—even if technically you’re not booked.
• Guilt is not a good reason to overextend.
• Saying no allows you to operate from a place of peace and purpose.

6. Honest Communication With Loved Ones

• Stop saying “I’m fine” if you’re not.
• Share what’s really going on to avoid miscommunication or unexpected emotional blow-ups.
• Ask for space and understanding when you’re feeling maxed out.

7. Talk with Your Partner or Closest People

• These people have the most power to affect your emotional state.
• Clearly explain your mental and emotional bandwidth.
• Don’t assume they know—tell them.

8. Lean on Systems: Calendars & Sunday Prep

• Use your calendar to track everything—Google Calendar is Jen’s go-to.
• Have a weekly prep system (Jen recommends Sunday night rituals).
  • Get your household on the same page.
  • Avoid becoming the “question and answer department.”

💡 Key Takeaways

• It’s okay to feel overwhelmed. Your feelings are valid and real.
• Managing expectations and setting boundaries can dramatically ease stress.
• Saying no is not selfish—it’s strategic.
• Communication is everything. Be honest with your clients and loved ones.
• Prep and systems save sanity. Use calendars and weekly planning to stay ahead.
• You don’t have to go it alone. Support makes a difference.

📣 Mentioned in This Episode

• WIPA Town Hall – Jen’s role as a founding steering committee member and how that added to her stress load.
• Sunday Night Prep Episodes – Past episodes on how to set up your week for success.
• The Floral CEO Mastermind – A community for florists offering both life and business coaching.

🔗 Join the Floral CEO Mastermind

💬 Quotes to Remember

“If you’re feeling overwhelmed, it’s time to manage people’s expectations.”
“You are allowed to say you’re unavailable—even if you’re not technically booked.”
“If you’re telling people everything is fine when it’s not, they’re not going to understand where you’re at.”
“Winging it never feels good.”

🎧 Listen Now

You can listen to Feeling Overwhelmed as a Florist on your favorite podcast platform or at thefloralhustle.com.