Motherhood & Business: Real Talk, Hard Truths, and Grace for the Mom Florist

The Floral Hustle

In this heartfelt and deeply personal Mother’s Day episode of The Floral Hustle, Jen opens up about her journey as a mother and business owner—from traumatic birth stories and parenting a child with autism, to managing chaos while building a multiple six-figure floral business. She shares unfiltered truths, emotional milestones, and the essential mindset shifts that helped her stop surviving and start thriving. If you’re a mom who feels like you’re doing it all and still falling short, this episode will leave you feeling seen, supported, and inspired.

What You’ll Learn:

• Jen’s raw story of motherhood, entrepreneurship, and everything in between
• How to stop building your business on “leftovers”
• The power of believing you deserve more—even while raising kids
• Why perfection isn’t the goal (and never was)
• The importance of asking for help—at home and in business
• How to have hard conversations with partners to get the support you need
• Why your kids can be part of your business story—not a reason to hide
• The value of celebrating wins, even the small (or hard-fought) ones
• Why giving yourself grace is not weakness—it’s strategy
• Jen’s mantra: “Everything is figureoutable”

Key Quote:
"You can't build a business on an empty cup—and your family needs you to be full."

Links & Resources:

• Join the Floral CEO Mastermind
• Listen to Jen’s past episodes on outsourcing and [creating space as a mom CEO]
• Follow Jen on Instagram: @‌thefloralhustle

Perfect For:
Florists, creative entrepreneurs, and any mom who’s ever wondered how to do it all—or realized she doesn’t have to.