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S4:E8 Marketing Chats: Evergreen Content, Current Trends & The Latest Advice w/ Callum Armstrong from Paste and Publish
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Welcome to the first guest ep of Season 4! And this one is for the marketing gals & guys! If you want to know how to get more out of your content marketing, then this ep is for you.
Join us, as Callum and I chat about what evergreen content is, why it's important for business and how you can create your own.
We then dive further into current trends, Callum provides us with some quick-fire tips and tricks, and then we randomly end the episode with a bit of a summary on my current offerings as a business (incl my very new AND COOL wedding content creation).
So if this sounds a little like your jam, be sure to give it a listen.
Callum's links below
Evergreen Leads Coaching Programme
"Callum Armstrong is a marketing coach and social entrepreneur. Over the last 6+ years, he has developed a content marketing agency, coached clients, and started, built and exited a handful of companies. In his current role, he helps B2B service businesses to go from ‘not knowing when the next client will show up’ to ‘owning a 24/7 customer-getting machine that works in your sleep’. He also runs The Reforestation Fund, a charity that uses content to share the stories of people helping the environment."
Click below to chat with us!
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