The Language of Selling for Florists with Danielle Serpico

The Flower School Business Podcast From Kays Flower School

Danielle Serpico is a renowned Mind Coach, 2 Times Best Selling Author, Business Mentor, NLP Master Trainer and Hypnotist, specialising in communication, self-leadership and influence to help entrepreneurs, coaches and professionals master the art of persuasion, sales and self-worth.

She believes that ‘your ability to communicate, both to yourself and others —determines your level of self worth and hence success, wealth and fulfilment,’ and so often shares how to grow into the version of you that naturally attracts more.

The founder of The BBMM Academy and creator of The M.A.S.T.E.R Method, Danielle has helped thousands transform their lives and businesses by integrating neuroscience, energetics and high-performance strategies.

She teaches you how to reprogram limiting beliefs, develop unshakable confidence, and use language as a tool for influence, attraction, and sales.

She is also the author of The BlackBelt MasterMind and a highly sought-after speaker who brings a unique blend of science and energy work, combining practical business and sales strategy with subconscious transformation and quantum principles.

Danielle’s approach is rooted in freedom, happiness, and alignment — because success isn’t just about money, it’s about designing a life that feels as good as it looks. She has empowered countless individuals to break through self-doubt, master the psychology of influence and scale their businesses with ease —without sacrificing their joy or freedom.

Her high-energy talks, transformational coaching and proven methods have helped thousands of entrepreneurs and leaders step into their power, sell with confidence, attract their dream clients and build a business that supports the life they truly want.

Website: https://theblackbeltmastermind.com

Email: [email protected]

A Summary of what Danielle talks about in this masterclass

Focus on Emotion, Not Logic: The masterclass emphasizes that people buy based on feelings and experiences, not logic. Instead of immediately discussing price or product features, connect with the customer's emotions.

Ask Emotion-Based Questions: Start by asking questions that explore the customer's feelings and desires. For example, instead of asking "Which bouquet do you want?", ask "What feeling do you want to convey with these flowers?".

Create a Vision (Future Pacing): Help the customer visualize the positive outcome of the purchase. For example, in the transcript, Danielle suggests asking, "Imagine your sister receiving these flowers. How would she feel?".

Build Rapport: Connect with the customer by mirroring their language, validating their feelings, and making them feel seen and heard.1

1.

What is customer rapport? (+8 ways to build it) - Zendesk

www.zendesk.com

Handle Objections Effectively: When a customer says "I'll think about it," don't shut down the conversation. Instead, ask "What specifically would you like to think about?" to uncover the underlying concern.

Use Confident Language: Use words like "when" instead of "if" to convey certainty and build trust.

Assume the Sale: Approach every customer with the assumption that they are there to buy.

Remember You're a Memory Maker: Reframe your perspective. You aren't just selling a product or service; you're creating a positive experience and a lasting memory for the customer.

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We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer -

Check it out there - Free Online Flower Conditioning Program — https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse

Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme

Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities

If you live outside Ireland you can still train with Kays Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students

See what our past students have to say about training as a florist at Kays Flower School https://www.kaysflowerschool.com/testimonials

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