At the MACH Crossroads: Evolving Expectations in Digital Commerce | Sonja Keerl & Jim Herbert

The FODcast

In our latest FODcast episode, CEO Tim Roedel hosts our first head-to-head with two industry heavyweights:

• Sonja Keerl, co-founder of the MACH Alliance
• Jim Herbert, CEO of Patchworks.

Together, they tackle a critical question: What does the future of digital commerce look like as we approach 2025, especially with MACH at a key inflection point?
This jam-packed episode focuses on the growing ambition of buyers and the pressing need for vendors to adapt quickly to keep pace. As MACH technology continues to shape the digital commerce landscape, can vendors move fast enough to support evolving buyer expectations?
🔍 Discussion Highlights:

• MACH at an Inflection Point: Jim and Sonja discuss how we’re at a pivotal moment for MACH technology, with buyers pushing for more flexibility, speed, and scalability – but are vendors keeping up?
• AI-Driven Commerce: Explore how AI is simplifying complex systems, making commerce smarter and more efficient for businesses of all sizes, and how it fits into the MACH framework.
• The Rise of Tech-Savvy Buyers: Digital-native enterprise buyers are reshaping how technology is integrated, demanding transparency, seamless ecosystems, and tailored solutions.
• Platform Evolution: Can platforms like Shopify meet the growing needs of enterprise customers while staying true to MACH principles? We dive into the debate.
• New Frontiers for MACH: From healthcare to financial services, discover how unexpected sectors are adopting composable technology and driving demand for MACH solutions.
• Vendor Adaptability: Why vendor success hinges on their ability to adapt quickly and align with buyers’ big ambitions in this rapidly evolving landscape.

🎧 Tune in now to hear from two industry experts leading the charge in an ever-changing digital commerce space

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

Chapters

1. Future of Digital Commerce Insights (00:00:00)

2. Changing Dynamics in Tech Buying (00:11:23)

3. MACH Adoption Trends and Challenges (00:19:05)

4. Team Collaboration and AI Integration (00:34:14)

5. Evolving E-Commerce Platform Landscape (00:43:37)

6. Redefining Traditional Tech Solutions (00:50:17)

7. Evolving Strategies for Tech Vendors (00:58:41)