Revolutionising E-Commerce: The Role of AI and Personalisation with Roxy Couse

The FODcast

What’s driving the next wave of e-commerce innovation?

In our latest podcast episode, we sit down with Roxy Couse, Bloomreach’s new Director of Community and Content Marketing, to explore how AI and personalisation are redefining the customer experience.
From seamless shopping journeys to innovative strategies like returnless returns, Roxy shares the tools and techniques brands are using to stay ahead in a competitive digital landscape.
💡 What’s in this episode?

• Insights into the role of AI in creating tailored customer experiences that build loyalty
• Strategies for overcoming omni-channel challenges and unifying business operations
• A look at how real-time data and user-friendly tech are transforming the e-commerce landscape

🎙️ Roxy also reveals how Bloomreach has set the standard in personalisation, enabling brands to guide customers effortlessly to the products they need.
Her practical advice on integrating AI strategically offers a roadmap for businesses looking to enhance their digital offering.
🎧 Ready to explore the cutting edge of e-commerce? Tune in now!
#ECommerceTrends #AIInBusiness #CustomerExperience #Innovation #Leadership #DigitalCommerce

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

Chapters

1. The Future of Digital Commerce (00:00:00)

2. Leveraging AI for E-Commerce Success (00:12:03)

3. The Power of Personalisation in E-Commerce (00:19:56)

4. Optimising Customer Experience Through Data (00:29:42)