Turning Intuition into Growth: Martijn Wijsmuller on Navigating E-Commerce Success

The FODcast

What if you could transform your career from corporate to entrepreneurial success? Martijn Wijsmuller did just that, leaving his role in Communications at Heineken, to co-found Shopify agency, Ask Phill.
In this episode of The FODcast, Martijn shares his inspiring entrepreneurial journey—from cutting his teeth in his uncle’s fashion business in Australia to finding business inspiration in China’s vibrant markets.
Martijn reveals how his sharp focus on Shopify for niche industries powered the growth of Ask Phill across Europe and the US. Plus, we learn more about his approach to juggling multiple ventures; trusting his intuition in decision-making, and the crucial role of working with passionate partners to drive success.
💡 We also chat some more about:

• The early challenges of building Ask Phill from the ground up
• Why targeting the right market is essential for scaling a business
• The power of collaboration with skilled partners
• How agility and strategic hiring fuel business growth

🎙️ Don’t miss out on Martijn’s invaluable insights—tune in now to learn the secrets behind his success and how you can apply them to your own entrepreneurial journey.
Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

Chapters

1. The Future of Digital Commerce (00:00:00)

2. Navigating Entrepreneurship and Business Growth (00:12:29)

3. Building a Business From Scratch (00:20:45)

4. Hiring for Success and Future Growth (00:33:12)

5. E-Commerce Trends and Shopify's Success (00:43:46)

6. Business Insights and Reflections (00:51:20)