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#376 - Kevin Lavelle - Building Mizzen+Main, Influencer Partnerships, His New Startup Harbor

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Content provided by Chris Powers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Powers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Kevin Lavelle is the CEO & Cofounder of Harbor. He’s also the Founder and Chairman of the Board at Mizzen+Main, where he invented the world’s first performance fabric dress shirt, ultimately driving it to hundreds of millions of dollars in sales.

He successfully raised a growth round from L Catterton and established partnerships with athletes like Phil Mickelson, JJ Watt, and dozens of others. Today, Mizzen+Main has more than ten of its own stores with 1,000 retailers also carrying its products.

We discuss:

- Starting and growing Mizzen+Main

- The intricacies of celebrity-equity deals

- The inspiration for founding Harbor

- The realities of building physical products vs. software

- Stories with Phil Mickelson and J.J. Watt

We'd appreciate you filling out our audience survey, so we can continuously work on providing relevant content to our listeners.

https://www.thefortpod.com/survey

Links:

Mizzen+Main - https://www.mizzenandmain.com/

Harbor - https://harbor.co/

Kevin on X - https://x.com/kevinslavelle

The Phil Mickelson Commercial - https://www.youtube.com/watch?v=45xF1C76I88

Support our Sponsors:

BetterPitch: https://bit.ly/42d9L0I

Fort: https://bit.ly/FortCompanies

Follow Fort on LinkedIn: https://www.linkedin.com/company/fort-companies/

Topics:

(00:00:00) - Intro

(00:03:49) - Kevin’s early career and inspiration to found Mizzen+Main

(00:07:25) - Building the prototype

(00:11:38) - The early days of building the brand

(00:15:16) - The impact of sponsoring the Tim Ferriss Podcast (x)

(00:21:35) - Choosing the name “Mizzen+Main”

(00:23:50) - Inventory Management

(00:26:55) - Starting today, what would be your hiring order?

(00:28:32) - Celebrity partnership stories: J.J. Watt & Phil Mickelson

(00:48:17) - The inspiration for founding Harbor

(01:03:17) - Bringing on a Co-Founder and building hardware

(01:17:19) - Marketing approaches

(01:14:56) - How celebrity equity deals work

Chris on Social Media:

The Fort Podcast on Twitter/X: https://x.com/theFORTpodcast

Instagram: https://www.instagram.com/thefortpodcast

LinkedIn: https://bit.ly/45gIkFd

Watch The Fort on YouTube: https://bit.ly/3oynxNX

Visit our website: https://bit.ly/43SOvys

Leave a review on Apple: https://bit.ly/45crFD0

Leave a review on Spotify: https://bit.ly/3Krl9jO

The FORT is produced by Johnny Podcasts

  continue reading

381 episodes

Artwork
iconShare
 
Manage episode 464665715 series 2469364
Content provided by Chris Powers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Powers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Kevin Lavelle is the CEO & Cofounder of Harbor. He’s also the Founder and Chairman of the Board at Mizzen+Main, where he invented the world’s first performance fabric dress shirt, ultimately driving it to hundreds of millions of dollars in sales.

He successfully raised a growth round from L Catterton and established partnerships with athletes like Phil Mickelson, JJ Watt, and dozens of others. Today, Mizzen+Main has more than ten of its own stores with 1,000 retailers also carrying its products.

We discuss:

- Starting and growing Mizzen+Main

- The intricacies of celebrity-equity deals

- The inspiration for founding Harbor

- The realities of building physical products vs. software

- Stories with Phil Mickelson and J.J. Watt

We'd appreciate you filling out our audience survey, so we can continuously work on providing relevant content to our listeners.

https://www.thefortpod.com/survey

Links:

Mizzen+Main - https://www.mizzenandmain.com/

Harbor - https://harbor.co/

Kevin on X - https://x.com/kevinslavelle

The Phil Mickelson Commercial - https://www.youtube.com/watch?v=45xF1C76I88

Support our Sponsors:

BetterPitch: https://bit.ly/42d9L0I

Fort: https://bit.ly/FortCompanies

Follow Fort on LinkedIn: https://www.linkedin.com/company/fort-companies/

Topics:

(00:00:00) - Intro

(00:03:49) - Kevin’s early career and inspiration to found Mizzen+Main

(00:07:25) - Building the prototype

(00:11:38) - The early days of building the brand

(00:15:16) - The impact of sponsoring the Tim Ferriss Podcast (x)

(00:21:35) - Choosing the name “Mizzen+Main”

(00:23:50) - Inventory Management

(00:26:55) - Starting today, what would be your hiring order?

(00:28:32) - Celebrity partnership stories: J.J. Watt & Phil Mickelson

(00:48:17) - The inspiration for founding Harbor

(01:03:17) - Bringing on a Co-Founder and building hardware

(01:17:19) - Marketing approaches

(01:14:56) - How celebrity equity deals work

Chris on Social Media:

The Fort Podcast on Twitter/X: https://x.com/theFORTpodcast

Instagram: https://www.instagram.com/thefortpodcast

LinkedIn: https://bit.ly/45gIkFd

Watch The Fort on YouTube: https://bit.ly/3oynxNX

Visit our website: https://bit.ly/43SOvys

Leave a review on Apple: https://bit.ly/45crFD0

Leave a review on Spotify: https://bit.ly/3Krl9jO

The FORT is produced by Johnny Podcasts

  continue reading

381 episodes

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