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#374 - Krish Menon - Founder @ Angry Gods - How The World’s Most Iconic Brands Are Built

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Manage episode 460833196 series 2770814
Content provided by Chris Powers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Powers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Krish is the Founder and CEO of Angry Gods, a strategy and creative consultancy. He has been involved in some of the most iconic brand stories of the past two decades, including the launch of the iMac, the resurrection of Adidas Originals, the explosion of Vitaminwater, American Express, and the rebrand of Virgin Galactic.

As a partner at Culture, a next-generation venture incubator, Krish helps the world’s most popular influencers and personalities build efficient business empires from their passion and reach.

Krish recently co-founded Alter, where they believe the coaching, health innovations, and technology available only to professional athletes and the 1% should be accessible to all.

We'd appreciate you filling out our audience survey, so we can continuously work on providing relevant content to our listeners.

https://www.thefortpod.com/survey

Topics

(00:00:00) - Intro

(00:03:39) - What is a brand?

(00:08:22) - What happens in our brains when we react to a brand?

(00:15:34) - Influencer marketing fragility

(00:17:21) - Where do people get branding wrong?

(00:21:14) - Who should weigh in on brand design?

(00:25:18) - The 1-9-90 concept

(00:28:37) - Elon vs. Buffet

(00:31:30) - CEO Branding + Mark Zuckerberg

(00:38:08) - What does working with you look like?

(00:42:26) - Everything is solvable

(00:44:27) - Where does the most waste happen in the process?

(00:45:59) - AI

(00:47:21) - The Gift Registry

(00:51:27) - Vitamin Water

(00:53:05) - Amazon

(00:54:26) - Rebranding Mr. Cooper

(00:59:13) - Familiar is Failure

(01:01:16) - Revelations, not observations

(01:05:23) - actions, not ads

Links

Krish on X - https://x.com/krishmenon

Angry Gods - https://www.angrygods.com/

Naming Norman on Chat GPT

Wisdm on IG - https://www.instagram.com/wisdm/

Zachirific on TikTok - https://www.tiktok.com/@zachirific

Support our Sponsors

Fort: https://bit.ly/FortCompanies

Follow Fort on LinkedIn: https://www.linkedin.com/company/fort-companies/

Chris on Social Media:

The Fort Podcast on Twitter/X: https://x.com/theFORTpodcast

Instagram: https://www.instagram.com/thefortpodcast

LinkedIn: https://bit.ly/45gIkFd

Watch The Fort on YouTube: https://bit.ly/3oynxNX

Visit our website: https://bit.ly/43SOvys

Leave a review on Apple: https://bit.ly/45crFD0

Leave a review on Spotify: https://bit.ly/3Krl9jO

The FORT is produced by Johnny Podcasts

  continue reading

384 episodes

Artwork
iconShare
 
Manage episode 460833196 series 2770814
Content provided by Chris Powers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Powers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Krish is the Founder and CEO of Angry Gods, a strategy and creative consultancy. He has been involved in some of the most iconic brand stories of the past two decades, including the launch of the iMac, the resurrection of Adidas Originals, the explosion of Vitaminwater, American Express, and the rebrand of Virgin Galactic.

As a partner at Culture, a next-generation venture incubator, Krish helps the world’s most popular influencers and personalities build efficient business empires from their passion and reach.

Krish recently co-founded Alter, where they believe the coaching, health innovations, and technology available only to professional athletes and the 1% should be accessible to all.

We'd appreciate you filling out our audience survey, so we can continuously work on providing relevant content to our listeners.

https://www.thefortpod.com/survey

Topics

(00:00:00) - Intro

(00:03:39) - What is a brand?

(00:08:22) - What happens in our brains when we react to a brand?

(00:15:34) - Influencer marketing fragility

(00:17:21) - Where do people get branding wrong?

(00:21:14) - Who should weigh in on brand design?

(00:25:18) - The 1-9-90 concept

(00:28:37) - Elon vs. Buffet

(00:31:30) - CEO Branding + Mark Zuckerberg

(00:38:08) - What does working with you look like?

(00:42:26) - Everything is solvable

(00:44:27) - Where does the most waste happen in the process?

(00:45:59) - AI

(00:47:21) - The Gift Registry

(00:51:27) - Vitamin Water

(00:53:05) - Amazon

(00:54:26) - Rebranding Mr. Cooper

(00:59:13) - Familiar is Failure

(01:01:16) - Revelations, not observations

(01:05:23) - actions, not ads

Links

Krish on X - https://x.com/krishmenon

Angry Gods - https://www.angrygods.com/

Naming Norman on Chat GPT

Wisdm on IG - https://www.instagram.com/wisdm/

Zachirific on TikTok - https://www.tiktok.com/@zachirific

Support our Sponsors

Fort: https://bit.ly/FortCompanies

Follow Fort on LinkedIn: https://www.linkedin.com/company/fort-companies/

Chris on Social Media:

The Fort Podcast on Twitter/X: https://x.com/theFORTpodcast

Instagram: https://www.instagram.com/thefortpodcast

LinkedIn: https://bit.ly/45gIkFd

Watch The Fort on YouTube: https://bit.ly/3oynxNX

Visit our website: https://bit.ly/43SOvys

Leave a review on Apple: https://bit.ly/45crFD0

Leave a review on Spotify: https://bit.ly/3Krl9jO

The FORT is produced by Johnny Podcasts

  continue reading

384 episodes

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