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How This SaaS Founder Used LinkedIn to Double ARR to $2.8m in 2024

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Manage episode 462322043 series 3595774
Content provided by Finn Thormeier. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Finn Thormeier or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Stuart Chaney is the founder and CEO of Rivo, a retention platform built for shopify. Rivo converts one-time buyers into repeat customers.

Since 2016, he generated over $22,000,000 in revenue from the Shopify App Store, with zero funding, and a sales & marketing spend of under 3%.

We talk about how he used LinkedIn to double his ARR to 2.8m in 2024, with specific insights around:

- Transitioning from Shopify to LinkedIn Visibility

- The Strategy Behind LinkedIn Posts

- Understanding LinkedIn Algorithms and Posting Strategies

- The Impact of Transparency on Growth and Competition

- Navigating the Challenges of Sharing the Secret Sauce

Introduction to Revo and Stuart Cheney - 00:00

Transitioning from Shopify to LinkedIn Visibility - 02:48

Building in Public: The Strategy Behind LinkedIn Posts - 06:07

Leveraging X for E-commerce Engagement - 08:49

Understanding LinkedIn Algorithms and Posting Strategies - 12:07

The Impact of Transparency on Growth and Competition - 15:13

Navigating the Challenges of Sharing the Secret Sauce - 18:06

Final Thoughts and Future Directions - 20:55

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connec with Stuart:

LinkedIn: https://www.linkedin.com/in/stu-chaney/

Website: https://www.rivo.io/

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

00:00 Introduction to Revo and Stuart Cheney

02:48 Transitioning from Shopify to LinkedIn Visibility

06:07 Building in Public: The Strategy Behind LinkedIn Posts

08:49 Leveraging X for E-commerce Engagement

12:07 Understanding LinkedIn Algorithms and Posting Strategies

15:13 The Impact of Transparency on Growth and Competition

18:06 Navigating the Challenges of Sharing the Secret Sauce

20:55 Final Thoughts and Future Directions

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

  continue reading

122 episodes

Artwork
iconShare
 
Manage episode 462322043 series 3595774
Content provided by Finn Thormeier. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Finn Thormeier or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Stuart Chaney is the founder and CEO of Rivo, a retention platform built for shopify. Rivo converts one-time buyers into repeat customers.

Since 2016, he generated over $22,000,000 in revenue from the Shopify App Store, with zero funding, and a sales & marketing spend of under 3%.

We talk about how he used LinkedIn to double his ARR to 2.8m in 2024, with specific insights around:

- Transitioning from Shopify to LinkedIn Visibility

- The Strategy Behind LinkedIn Posts

- Understanding LinkedIn Algorithms and Posting Strategies

- The Impact of Transparency on Growth and Competition

- Navigating the Challenges of Sharing the Secret Sauce

Introduction to Revo and Stuart Cheney - 00:00

Transitioning from Shopify to LinkedIn Visibility - 02:48

Building in Public: The Strategy Behind LinkedIn Posts - 06:07

Leveraging X for E-commerce Engagement - 08:49

Understanding LinkedIn Algorithms and Posting Strategies - 12:07

The Impact of Transparency on Growth and Competition - 15:13

Navigating the Challenges of Sharing the Secret Sauce - 18:06

Final Thoughts and Future Directions - 20:55

Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.

Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.

Connec with Stuart:

LinkedIn: https://www.linkedin.com/in/stu-chaney/

Website: https://www.rivo.io/

Connect with me:

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

00:00 Introduction to Revo and Stuart Cheney

02:48 Transitioning from Shopify to LinkedIn Visibility

06:07 Building in Public: The Strategy Behind LinkedIn Posts

08:49 Leveraging X for E-commerce Engagement

12:07 Understanding LinkedIn Algorithms and Posting Strategies

15:13 The Impact of Transparency on Growth and Competition

18:06 Navigating the Challenges of Sharing the Secret Sauce

20:55 Final Thoughts and Future Directions

#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

  continue reading

122 episodes

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