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Content provided by Finn Thormeier. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Finn Thormeier or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Rand Fishkin: Calm Growth, Brand Power & Life After Moz
Manage episode 481396375 series 3595774
Content provided by Finn Thormeier. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Finn Thormeier or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Rand Fishkin is the co-founder of SparkToro and previously built Moz to $50M ARR—before stepping away and rethinking everything about how he works, hires, and grows a company.
Today, SparkToro is a 3-person, profitable SaaS business doing $1.5M+ in revenue, and it’s intentionally calm: no cold calls, no demos, and no aggressive sales playbooks.
In this episode, Rand explains how to grow sustainably without chasing scale, how he leveraged brand to jumpstart SparkToro, and why product, not integrations, features, or funnels, is the real growth engine.
Topics we cover in this episode:
Why SparkToro doesn’t offer demos and still grows fast
How Rand built a waitlist of 14,000+ on day one
The tradeoffs of calm growth: fewer integrations, higher churn
How to design a business around what you’re good at
What Rand would do differently if starting today
Why founder-led marketing still works—and how to scale it
Rand’s take on AI, competitive risk, and moving slowly on purpose
Product-market fit is a journey, not a destination
Don't forget to subscribe to the podcast for more insights from industry leaders reshaping B2B SaaS and marketing!
Connect with Rand:
LinkedIn: https://www.linkedin.com/in/randfishkin/
SparkToro: https://sparktoro.com/
Rand’s book - Lost and Founder: https://www.amazon.com/Lost-Founder-Rand-Fishkin/dp/0735213321
Snackbar Studio: https://snackbarstudio.com/
Connect with me:
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
Chapters:
00:00 Building Moz to $50M ARR → Starting Over at SparkToro
01:35 Founder strengths, weaknesses, and designing around them
04:10 Why Rand stopped taking sales calls (and what happened)
07:12 Hiring for cultural fit, not just talent
09:24 Intentional product limits—and accepting churn
12:30 The “rules for business life” Rand wrote before SparkToro
14:15 Why calm companies make better decisions
17:21 Product is 80%. Here’s what the rest looks like
19:37 Do you need a founder-led marketing motion?
22:20 Building brands without being the face
25:08 Launch strategy: how Rand got 14,000 waitlist signups
26:22 What changed after Rand’s Moz exit windfall
28:01 Is financial comfort a requirement for calm growth?
30:26 How Rand would grow SparkToro if he started at zero
31:27 The role of content, Reddit, YouTube, and cross-posting
34:36 Why Reddit is a B2B marketing cheat code
36:14 Should technical founders learn marketing, or just hire?
38:58 SparkToro vs. SnackBar: building in different industries
#linkedin #founderledmarketing #saas #b2bmarketing #contentmarketing #ecommerce #shopify #personalbranding #linkedinads #linkedinagency #founderbranding #demandgeneration #demandgen #content #b2b #revenue #performancemarketing #videomarketing #personalbrandingcoach #aiagents #salesautomation #outboundsales #growthstrategy
111 episodes
Share
Manage episode 481396375 series 3595774
Content provided by Finn Thormeier. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Finn Thormeier or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Rand Fishkin is the co-founder of SparkToro and previously built Moz to $50M ARR—before stepping away and rethinking everything about how he works, hires, and grows a company.
Today, SparkToro is a 3-person, profitable SaaS business doing $1.5M+ in revenue, and it’s intentionally calm: no cold calls, no demos, and no aggressive sales playbooks.
In this episode, Rand explains how to grow sustainably without chasing scale, how he leveraged brand to jumpstart SparkToro, and why product, not integrations, features, or funnels, is the real growth engine.
Topics we cover in this episode:
Why SparkToro doesn’t offer demos and still grows fast
How Rand built a waitlist of 14,000+ on day one
The tradeoffs of calm growth: fewer integrations, higher churn
How to design a business around what you’re good at
What Rand would do differently if starting today
Why founder-led marketing still works—and how to scale it
Rand’s take on AI, competitive risk, and moving slowly on purpose
Product-market fit is a journey, not a destination
Don't forget to subscribe to the podcast for more insights from industry leaders reshaping B2B SaaS and marketing!
Connect with Rand:
LinkedIn: https://www.linkedin.com/in/randfishkin/
SparkToro: https://sparktoro.com/
Rand’s book - Lost and Founder: https://www.amazon.com/Lost-Founder-Rand-Fishkin/dp/0735213321
Snackbar Studio: https://snackbarstudio.com/
Connect with me:
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
Chapters:
00:00 Building Moz to $50M ARR → Starting Over at SparkToro
01:35 Founder strengths, weaknesses, and designing around them
04:10 Why Rand stopped taking sales calls (and what happened)
07:12 Hiring for cultural fit, not just talent
09:24 Intentional product limits—and accepting churn
12:30 The “rules for business life” Rand wrote before SparkToro
14:15 Why calm companies make better decisions
17:21 Product is 80%. Here’s what the rest looks like
19:37 Do you need a founder-led marketing motion?
22:20 Building brands without being the face
25:08 Launch strategy: how Rand got 14,000 waitlist signups
26:22 What changed after Rand’s Moz exit windfall
28:01 Is financial comfort a requirement for calm growth?
30:26 How Rand would grow SparkToro if he started at zero
31:27 The role of content, Reddit, YouTube, and cross-posting
34:36 Why Reddit is a B2B marketing cheat code
36:14 Should technical founders learn marketing, or just hire?
38:58 SparkToro vs. SnackBar: building in different industries
#linkedin #founderledmarketing #saas #b2bmarketing #contentmarketing #ecommerce #shopify #personalbranding #linkedinads #linkedinagency #founderbranding #demandgeneration #demandgen #content #b2b #revenue #performancemarketing #videomarketing #personalbrandingcoach #aiagents #salesautomation #outboundsales #growthstrategy
111 episodes
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Similar to The Founder-Led Marketing Show
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
…
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