Branding Beyond the Build with Samantha Tait | The Front Garden EP120

The Front Garden

In this episode…

Our host, Chris Weiss, chats with brand strategist and founder of BRND, Samantha Tait, about how landscaping businesses can harness the power of brand to stand out in a crowded market.

Sam shares her journey from PE teacher to brand innovator, how storytelling outshines advertising, and why niching is more important than ever.

They explore simple but powerful strategies for landscaping businesses to strengthen their brand presence without needing big marketing budgets. These include using customer feedback, showcasing behind-the-scenes content, and leveraging AI tools correctly.

Plus, a sneak peek of what Sam will be covering at the LV Members' Breakfast at The Landscape Show!

Key Takeaways:

• Why "word of mouth" is great — but brand presence is what makes it stick.
• The importance of niche positioning and knowing your brand personality.
• Storytelling is the real secret to standing out and connecting with customers.
• Hyperlocal marketing, behind-the-scenes content, and authentic digital engagement are key trends for trades.
• How landscaping businesses can use AI without losing their human touch.
• Why customer feedback is your best untapped brand asset.
• Easy starting points for busy business owners to build brand momentum.

Want to see Sam live? She's joining us on stage at our exclusive LV Members' Breakfast before The Landscape Show. Visit thelandscapeshow.com.au for more information and tickets.

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👁️‍🗨️ About Samantha Tait

• Website: thinktanksocial.com.au
• Facebook: SamanthaJayneTait
• Instagram: @samanthatait_au
• LinkedIn: Samantha Tait, BRND Group, TTS Digital

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The Front Garden Podcast is proudly presented by Landscaping Victoria, and is brought to you by Coolabah Turf. Visit Victoria’s premium instant turf supplier at coolturf.com.au