THE FUNTIMES EXCHANGE WITH JIM FRIEDLICH
Manage episode 468222968 series 3648642
Jim Friedlich discusses the evolution of sales and marketing strategies in the media industry, highlighting the shift from traditional print advertising to modern digital ad sales. He emphasizes the importance of data-driven audience analysis, programmatic advertising, and performance monitoring in contemporary media marketing. Friedlich also notes the challenges and opportunities presented by this transition, particularly in adapting to new technologies and consumer behaviors.
18 episodes