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326 - Crafting Credibility in Content - With Finn McKenty

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Manage episode 465076746 series 1402376
Content provided by The Futur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Futur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, Chris Do talks with Finn McKenty, a marketing strategist, designer, and YouTube creator known for his unique insights on building influence and branding in the digital space. Finn shares his journey from designer to business strategist, revealing how his career pivots shaped his perspective on marketing and credibility. Together, they dive into effective communication, the power of a consistent personal narrative, and how to capture your audience's attention in today’s crowded content landscape. Chris and Finn also unpack practical tips on harnessing storytelling to build authentic brand value and explore the importance of understanding consumer beliefs to drive marketing success.

Timestamps:

(00:00) - Intro and background

(02:00) - From design to business

(05:30) - Defining product design

(10:05) - Marketing as applied psychology

(15:30) - Consumer beliefs and branding

(20:40) - The Febreze Sport case study

(30:15) - Navigating free information overload

(35:25) - The value of credibility

(40:40) - Building a personal brand narrative

(45:30) - Key storytelling tips for creators

Check out today's guest, Finn McKenty:

Finn's Website: https://www.finnmckenty.com/

Finn's YouTube: https://www.youtube.com/@FinnMckentyPRMBA

Finn's Instagram: https://www.instagram.com/finnmckenty/

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

Instagram:https://www.instagram.com/thechrisdo/

Twitter:https://x.com/thechrisdo

TikTok:https://www.tiktok.com/@thechrisdo

Threads:https://www.threads.net/@thechrisdo

Zaap: https://zaap.bio/thechrisdo

Clubhouse:https://www.clubhouse.com/@thechrisdo

Behance: https://www.behance.net/chrisdo

  continue reading

350 episodes

Artwork
iconShare
 
Manage episode 465076746 series 1402376
Content provided by The Futur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Futur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, Chris Do talks with Finn McKenty, a marketing strategist, designer, and YouTube creator known for his unique insights on building influence and branding in the digital space. Finn shares his journey from designer to business strategist, revealing how his career pivots shaped his perspective on marketing and credibility. Together, they dive into effective communication, the power of a consistent personal narrative, and how to capture your audience's attention in today’s crowded content landscape. Chris and Finn also unpack practical tips on harnessing storytelling to build authentic brand value and explore the importance of understanding consumer beliefs to drive marketing success.

Timestamps:

(00:00) - Intro and background

(02:00) - From design to business

(05:30) - Defining product design

(10:05) - Marketing as applied psychology

(15:30) - Consumer beliefs and branding

(20:40) - The Febreze Sport case study

(30:15) - Navigating free information overload

(35:25) - The value of credibility

(40:40) - Building a personal brand narrative

(45:30) - Key storytelling tips for creators

Check out today's guest, Finn McKenty:

Finn's Website: https://www.finnmckenty.com/

Finn's YouTube: https://www.youtube.com/@FinnMckentyPRMBA

Finn's Instagram: https://www.instagram.com/finnmckenty/

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

Instagram:https://www.instagram.com/thechrisdo/

Twitter:https://x.com/thechrisdo

TikTok:https://www.tiktok.com/@thechrisdo

Threads:https://www.threads.net/@thechrisdo

Zaap: https://zaap.bio/thechrisdo

Clubhouse:https://www.clubhouse.com/@thechrisdo

Behance: https://www.behance.net/chrisdo

  continue reading

350 episodes

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