How NOT To Build A Brand (But Everyone’s Doing It) - With Jodie Cook | Episode 352 The Futur With Chris Do podcast

30:48

We want to hear from you.If you’ve been enjoying the show, we’d love your input. It only takes a minute to answer our listener survey, and your feedback really helps us improve the podcast: https://forms.gle/6j5GLzwK6GQF7Hzx7 In this playful and provocative episode, Chris reunites with Jodie Cook—entrepreneur, author, and creative strategist—for a conversation about standing out, staying human, and showing up as your full self in a world ruled by conformity and AI. They explore the cultural pressure to "be normal," the rise of copy-paste personal brands, and why weirdness might just be your most valuable asset. From LinkedIn anarchy to fitness-fueled discipline, Jodie and Chris unpack how to build a brand (and life) that actually reflects who you are—and how being real is sometimes the weirdest thing of all. Timestamps: (00:02) – Why We Need to Get Weirder Online (01:19) – Turning Up the Dial on Your Personality (03:46) – Being a Lighthouse for Like-Minded Weirdos (04:25) – Unlearning the Pressure to Fit In (06:01) – What Counts as Weird (And Who Gets to Say?) (09:43) – Steve Jobs, Contrarians & the Price of Originality (12:09) – Context, Childhood & the Illusion of Normal (14:42) – LinkedIn, AI, and the Death of Strong Opinions (17:46) – Using Weirdness to Attract the Right People (18:07) – Fitness as a Life Hack (and Brand Differentiator) (22:10) – Can You Cheat Fitness? The Real Story Behind the Gains (27:11) – Craving Realness in a World of AI and Image (29:19) – Transparency, Weirdness, and the Power of Disclosure Check out today's guest, Jodie Cook: Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook/ Jodie's YouTube: https://www.youtube.com/@Jodie_Cook Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ Twitter: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse: https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo…

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I Don't Work for Free Client Revisions — Here’s Why - With Chris Do | Ep 363 7:01

4 days ago7:01

7:01

We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A Scope creep isn't just a budget problem — it’s a boundary problem. And most creatives don’t realize they’re inviting it in. In this short, sharp episode, Chris Do breaks down the psychology of scope creep, why it happens, and how to protect your time, energy, and client relationships without feeling like the bad guy. You’ll learn how to anticipate change, communicate expectations early, and avoid the resentment spiral that can destroy great projects. Timestamps: (00:06) – Dealing with Scope Changes: Strategies and Tips (01:28) – Understanding Client Expectations in Premium Services (03:08) – Managing Client Expectations in Design Projects (05:11) – Navigating Change Requests (06:30) – Navigating Change and Communication Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ Twitter: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse: https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo…

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Why Sound Changes How We Feel w/ Oscar Höglund, CEO - Epidemic Sound | Ep 362 44:24

11 days ago44:24

44:24

We want to hear from you.If you’ve been enjoying the show, we’d love your input. It only takes a minute to answer our listener survey, and your feedback really helps us improve the podcast: https://forms.gle/6j5GLzwK6GQF7Hzx7 In this episode, Chris sits down with Oscar Höglund—Co-Founder and CEO of Epidemic Sound—for an inside look at the mindset, strategy, and resilience it takes to build a billion-dollar business at the intersection of music, media, and tech. From cold-starting a music licensing company in Sweden to scaling a global brand used by YouTubers and filmmakers around the world, Oscar shares the real story behind Epidemic’s rise—including the decisions that nearly broke the business, the bets that paid off, and why creativity and data don’t have to be enemies. If you're a creator, founder, or anyone trying to do big things without burning out, this episode is packed with honest insights on scaling with soul, leading through uncertainty, and staying rooted in purpose while navigating growth. Timestamps: (00:04) – The Origins of Epidemic Sound (06:42) – Startup Struggles and the First Big Pivot (12:15) – Licensing, Creators, and the Market Gap (19:08) – Building Culture and Protecting Simplicity (25:36) – Creativity vs. Data: Finding the Right Balance (33:14) – Leadership Lessons in Hypergrowth (40:10) – Advice for Founders: Curiosity, Courage & Staying Human Check out today's guest, Oscar Höglund: Oscar's Website: https://corporate.epidemicsound.com/ Oscar's LinkedIn: https://se.linkedin.com/in/oscarh%C3%B6glund Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ Twitter: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse: https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo…

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Is Entrepreneurship Still Worth It in 2025? w/ Jodie Cook | Ep 361 38:30

16 days ago38:30

38:30

We want to hear from you.If you’ve been enjoying the show, we’d love your input. It only takes a minute to answer our listener survey, and your feedback really helps us improve the podcast: https://forms.gle/6j5GLzwK6GQF7Hzx7 In this episode, I sit down again with Jodie Cook—entrepreneur, author, and strategist—for a raw, honest unpacking of privilege, entrepreneurship, and power in the AI age. From debating the “fairness” of the system to calling out the real enemy of progress, we dissect the narratives holding creators and founders back—and how to reclaim your agency when the rules feel rigged. Jodie shares how she navigates advantage without apology, the danger of playing small to fit in, and why waiting for fairness is a losing game. Timestamps: (00:02) – Naming the Real Enemy (06:01) – AI, Creativity, and the Fairness Dilemma (09:47) – Inequality, Entrepreneurship, and the Game We’re Playing (18:20) – What If We Governed Differently? (26:05) – Privilege, Responsibility, and the Power You Hold (28:14) – Untangling Privilege and Personal Agency (34:26) – The Merit Trap: When Recognition Feels Like Tokenism Check out today's guest, Jodie Cook: Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook/ Jodie's YouTube: https://www.youtube.com/@Jodie_Cook Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ Twitter: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse: https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo…

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The #1 Reason You Blow Up in Hard Conversations - With Simon Goode | Ep 360 1:22:24

18 days ago1:22:24

1:22:24

We want to hear from you.If you’ve been enjoying the show, we’d love your input. It only takes a minute to answer our listener survey, and your feedback really helps us improve the podcast: https://docs.google.com/forms/d/e/1FAIpQLSeb6AltIruAF2Ut0I3b-6XmdAeO0TNNJP_SlRGOo11syj4Uhw/formResponse In this episode, Chris sits down with conflict resolution specialist and psychologist Simon Goode for a masterclass on how to stay calm under pressure, handle conflict with confidence, and navigate tough conversations without losing your cool—or your values. From prehistoric hardwiring to modern workplace stress, Simon breaks down why our brains react the way they do in high-stakes situations—and what we can actually do about it. Whether you're dealing with difficult clients, performance reviews, or your own internal panic loop, Simon offers clear, actionable tools for keeping your composure and showing up as your best self. Timestamps: (00:09) – Confidence in Conflict Management (04:13) – Conflict and Self-Regulation (21:15) – Emotional Responses in the Modern World (33:01) – Managing Client Anxiety with Empathy (41:43) – Self-Regulation Techniques for Tough Conversations (58:00) – Assertiveness & Resetting in Conflict (01:04:23) – A Framework for Assertive Communication (01:15:52) – Balancing Conflict and Self-Care Check out today's guest, Simon Goode: Simon's Website: https://www.simongoode.com/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ Twitter: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse: https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo…

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Quit Client Work and Work Less for More Money - With Rich Webster | Ep 359 1:07:24

23 days ago1:07:24

1:07:24

We want to hear from you.If you’ve been enjoying the show, we’d love your input. It only takes a minute to answer our listener survey, and your feedback really helps us improve the podcast: https://docs.google.com/forms/d/e/1FAIpQLSeb6AltIruAF2Ut0I3b-6XmdAeO0TNNJP_SlRGOo11syj4Uhw/formResponse In this episode, Chris sits down with Rich Webster—designer, agency owner, and creator of How To Work Less—for a candid and hilarious conversation on carving your own path in business without becoming a parody of success. From viral tweets to quiet routines, Rich shares how he went from burned-out agency owner to calm creator—and how writing helped him escape the trap of performative entrepreneurship. They dive into building an audience without selling your soul, why going quiet is sometimes the most strategic move, and how to tell stories that actually connect—without turning your life into content. Timestamps: (01:09) – Navigating Personal and Professional Change (03:30) – Evolving from Agency to Lifestyle Business (33:58) – Choosing Sobriety and What Came After (36:23) – Hitting Reset: The Turning Point Toward Recovery (59:04) – Vulnerability as a Strength in Business Check out today's guest, Rich Webster: Rich's Website: richwebster.co Rich's Newsletter: worklesswednesday.com Rich's Instagram: https://www.instagram.com/richwebz/ Rich's YouTube: https://www.youtube.com/@richwebz/ Rich's Threads: https://threads.net/richwebz Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ Twitter: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse: https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo…

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Stop Calling Yourself a Thought Leader (Do THIS First) - With Brian Miller | Ep 358 1:14:02

25 days ago1:14:02

1:14:02

We want to hear from you.If you’ve been enjoying the show, we’d love your input. It only takes a minute to answer our listener survey, and your feedback really helps us improve the podcast: https://docs.google.com/forms/d/e/1FAIpQLSeb6AltIruAF2Ut0I3b-6XmdAeO0TNNJP_SlRGOo11syj4Uhw/formResponse In this episode, Chris sits down with Brian Miller—former professional magician turned speaker, TEDx coach, and founder of a message design firm for experts—for a rigorous and thought-provoking conversation about real thought leadership. No fluff, no vague buzzwords—just a clear framework for how to lead with ideas that matter. They dive into how to turn expertise into impact, the difference between being visible and being valuable, and why the best communicators don’t just speak—they persuade, challenge, and invite others to think differently. Timestamps: (00:06) – Becoming a Thought Leader Through Storytelling (04:09) – Understanding Thought Leadership: Assertions, Judgments, and Predictions (08:54) – The Role of Assertiveness in Leadership (15:53) – The Art of Making Predictions (24:00) – The Challenge of Flawed Characters in Storytelling (27:43) – The Art of Messaging in Communication (37:25) – The Art of Persuasion: Building a Compelling Argument (38:49) – Understanding Paradigm Shifts (46:04) – The Art of Misdirection in Storytelling (52:58) – The Secrets Behind the Magic Trick (01:00:01) – The Role of Luck and Preparation in Success (01:07:39) – Navigating Low Trust in a Noisy World Check out today's guest, Brian Miller: Brian's YouTube: https://www.youtube.com/@brianmillerspeaks Brian's Website: https://www.brianmillerspeaks.com/ Brian's Consulting Firm: https://clarityupconsulting.com/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ Twitter: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse: https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo…

The Futur with Chris Do

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How the Right Clients Find YOU (It's not what you think) - With Jodie Cook | Episode 357 43:59

30 days ago43:59

43:59

We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A In this episode, Chris sits down once again with Jodie Cook—entrepreneur, writer, and powerlifter—for a raw and insightful conversation about what it really means to show up as yourself. From hiding her strength to owning it, Jodie shares her journey of stepping into visibility, embracing discomfort, and building a brand rooted in integrity—not imitation. They unpack the cultural pressures that shape how we present ourselves, how to know when you're truly being you, and why "enough" might actually be the goal. Timestamps: (00:06) – Hiding vs. Revealing: Is it safe to be fully you? (04:39) – Voting with your dollar: brands, beliefs, and alignment (08:45) – When should you speak up? The cost of silence (13:55) – The Starbucks test: values vs. convenience (17:15) – The Mexican Fisherman story: redefining ambition (21:04) – Finding your place (and your people) (24:00) – From shame to ownership: Jodie’s journey with strength (27:02) – When you finally feel like you (31:00) – The moment that changed everything on LinkedIn (36:03) – The deeper lesson: more of you = more resonance (39:44) – Showing your weird (and leading by example) (42:00) – Rejection therapy and rewiring your brain to show up (43:06) – Why we need more of these conversations Check out today's guest, Jodie Cook: Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook/ Jodie's YouTube: https://www.youtube.com/@Jodie_Cook Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ Twitter: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse: https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo…

The Futur with Chris Do

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Personal Branding: Why Perception Matters - With Chris Do | Ep 356 4:56

5 weeks ago4:56

4:56

We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A In this episode, I dive into the concept of personal brand misalignment—when people perceive you differently than you see yourself. But what if that perception is actually working in your favor? I share how small, intentional changes in style and presentation can shape the way people see you, often before you even announce your next move. From my own journey into fashion to a friend’s transformation with just a new shirt and pockets, we explore how signaling change can create opportunities. If you’re looking to refine your personal brand and be seen the way you want, this episode will show you how. Timestamps: (00:09) - Personal Branding and Style (01:06) - Understanding Personal Branding (02:02) - The Launch of a New Fashion Line (03:04) - Embracing Change in Fashion (03:40) - The Transformation of Style (04:27) - Transformation and Perception Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ Twitter: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse: https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo…

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Fear & Clients Almost Killed His Billion-Dollar Designs - With Robert Brunner | Ep 355 49:11

5 weeks ago49:11

49:11

We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A In this episode, I sit down with Robert Brunner — the design mind behind Beats by Dre, former Apple design director, and founder of Ammunition — to unpack what it really takes to build enduring, emotional, and market-shifting products. We explore the tension between risk and restraint, the power of story in industrial design, and what separates mediocre products from cultural icons. Robert shares hard-won wisdom from 40+ years in the field, working with legends like Jimmy Iovine, Paula Scher, and the teams behind Apple and Beats — and how he now helps startups design with both craft and business outcomes in mind. Timestamps: (00:00) – The Fascination of Objects and Their Stories (05:49) – Navigating Client Relationships in Design (11:26) – The Evolution of Design Partnerships (23:20) – The Rise of Beats by Dre: Origins and Inspirations (30:17) – The Evolution of Design and Craftsmanship (41:37) – The Challenge of Perfection in Design (45:30) – Design Perspectives and Personal Favorites Check out today's guest, Robert Brunner: Robert's Website: https://www.ammunitiongroup.com/ Robert's LinkedIn: https://www.linkedin.com/in/robertbrunner Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ Twitter: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse: https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo…

The Futur with Chris Do

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How Long Should It Take to Close a Client? - With Chris Do | Ep 354 7:25

6 weeks ago7:25

7:25

We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A Closing a client isn’t about luck—it’s about process. In this episode, I break down why sales cycles vary depending on project size, client needs, and how well you handle the budget conversation. Many creatives avoid discussing money upfront, leading to wasted time and ghosting. I share why transparency is key, how to gauge client readiness, and a simple framework to talk about pricing without discomfort. Plus, I give real-world examples, from my own experience to the way high-value projects are evaluated. Whether you're closing five-figure deals or negotiating seven-figure contracts, this episode will help you take control of the sales process. Timestamps: (00:00) - Understanding Client Closing Timelines (01:50) - Understanding Client Engagement and Money Conversations (02:23) - The Dilemma of Decision-Making in Financial Situations (05:18) - Discussing Budget Upfront (06:16) - Understanding Body Language in Communication Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ Twitter: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse: https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo…

The Futur with Chris Do

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The LinkedIn Strategy You’re Missing - With Matt Lakajev | Ep 353 59:11

6 weeks ago59:11

59:11

We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A In this episode, I sit down with Matt Lakajev — sales strategist, lead gen expert, and creator of Seven Figure Creators—to dismantle the myths about content, branding, and cold outreach. Matt reveals why most creators are stuck posting into the void, and how a tiny, targeted LinkedIn presence can outperform big audiences. We break down the real math of monetizing a service business online—and how to turn every post, profile visit, and DM into an effortless sales system that scales. Timestamps: (00:05) - The Power of a Small Following on LinkedIn (03:02) - Transitioning from Cold Outreach to Warm Leads (16:16) - Setting Up an Effective Email Outreach Strategy (20:02) - Effective Communication in Sales (26:54) - Effective Call Structuring for Sales (35:23) - Lead Generation as a Business Priority (37:27) - Generating Leads: Strategies for Small Businesses (45:35) - Sales Process and Event Strategy (49:55) - Pricing Strategies for Success (55:54) - Sales Strategies and Early Challenges in Business Check out today's guest, Matt Lakajev: Matt's LinkedIn: https://au.linkedin.com/in/mattlakajev Matt's YouTube: https://www.youtube.com/@matthewlakajev Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ Twitter: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse: https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo…

The Futur with Chris Do

1
How NOT to Build a Brand (But Everyone’s Doing It) - With Jodie Cook | Episode 352 1:05:03

7 weeks ago1:05:03

1:05:03

We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A In this episode, I sit down with Jodie Cook—entrepreneur, writer, and brand strategist—to dive deep into the real meaning of personal branding in the age of digital identity. From dismantling societal boxes to embracing your law of least effort, Jodie shares how she built influence without following anyone else’s template. We explore how true branding is about meaning, impact, and integrity—not vanity metrics—and how creators, coaches, and entrepreneurs can scale their presence by stacking their unique strengths. Timestamps: (00:06) – Embracing Authenticity (00:30) – Understanding Personal Branding (08:37) – The Value of Personal Branding (16:00) – Breaking Free from the Box (22:05) – Exploring Personal Identity and Societal Expectations (27:35) – Finding Your Creative Stack (35:16) – The Intersection of Personal Growth and Community (41:41) – Exploring the Intersection of Passion and Profit (47:39) – Embracing Mistaken Identity (54:02) – Embracing AI for Fitness and Performance (59:06) – Finding Your Personal Brand (01:01:50) – The Journey of Self-Discovery Check out today's guest, Jodie Cook: Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook/ Jodie's YouTube: https://www.youtube.com/@Jodie_Cook Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ Twitter: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse: https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo…

The Futur with Chris Do

1
How Algorithms Actually Work? - With Brendan Kane (Part 2) | Episode 351 38:22

7 weeks ago38:22

38:22

We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A We’re back with part two of my conversation with Brendan Kane, and this time, we’re putting formats into action. We go deep into what the social media algorithms actually care about (hint: it’s not boosting or shadowbanning), why going viral isn't the goal—but meaningful impact is—and how to make even the “boring” stuff relatable and widely viewed. Brendan unpacks practical examples from real estate to insurance to dentistry, and we workshop my own man-on-the-street concept live on the podcast. We also explore the psychology behind pricing, personal branding, and how your unique personality traits can shape your content strategy. If you’ve ever wondered how to grow an audience while staying authentic, or how to deal with the pressure of content performance, this episode delivers straight talk with plenty of “aha” moments. Timestamps: (00:00) - Introduction (03:40) - Shadowbans & algorithm myths (05:27) - What virality really means (07:19) - How niche creators can reach wider audiences (10:49) - Formats for “boring” businesses (12:14) - Mindset shift for viral potential (14:50) - Man-on-the-street brainstorm (17:04) - What can go wrong with live formats (20:45) - Dialogue demo & emotional tension (23:25) - Should you delete non-performers? (25:14) - Faceless content vs personal connection (32:25) - Brendan’s personal brand & communication style Check out today's guest, Brendan Kane: Brendan's Website: https://brendanjkane.com/ Brendan's Facebook: https://www.facebook.com/BrendanJamesKane/ Brendan's Instagram: https://www.instagram.com/brendankane/?hl=en Brendan's YouTube: https://www.youtube.com/@BrendanKane/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ Twitter: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse: https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo…

The Futur with Chris Do

1
Viral Isn’t Luck, It’s Structure - With Brendan Kane (Part 1) | Episode 350 42:03

8 weeks ago42:03