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Brand building matters in crypto — OKX bets on trust, design and culture with Haider Rafique

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Manage episode 493640278 series 2937271
Content provided by Henri Arslanian. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Henri Arslanian or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

My Interview with Haider Rafique, CMO, OKX at #token2049

  • Why the crypto industry must call out bad behaviour to move from the wild wild West to the middle mile West
  • OKX’s pivot from centralised exchange to Web3 wallet and why product design and self-custody matter
  • The role of storytelling in rebuilding crypto’s reputation after scandals like FTX
  • Why brand building, trust, and user experience are now central to client acquisition in crypto
  • How sports partnerships build distribution and reinforce values like perseverance and discipline
  • The importance of taking risks in marketing and standing for something—even when it's controversial

Powered by Phoenix Group

The full interview is also available on my YouTube channel.

YouTube: https://bit.ly/3YfcSX4

  continue reading

103 episodes

Artwork
iconShare
 
Manage episode 493640278 series 2937271
Content provided by Henri Arslanian. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Henri Arslanian or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

My Interview with Haider Rafique, CMO, OKX at #token2049

  • Why the crypto industry must call out bad behaviour to move from the wild wild West to the middle mile West
  • OKX’s pivot from centralised exchange to Web3 wallet and why product design and self-custody matter
  • The role of storytelling in rebuilding crypto’s reputation after scandals like FTX
  • Why brand building, trust, and user experience are now central to client acquisition in crypto
  • How sports partnerships build distribution and reinforce values like perseverance and discipline
  • The importance of taking risks in marketing and standing for something—even when it's controversial

Powered by Phoenix Group

The full interview is also available on my YouTube channel.

YouTube: https://bit.ly/3YfcSX4

  continue reading

103 episodes

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