Barry first found music when he borrowed his sister's record collection when he was about eight and was hooked. When Caroline started it was a new beginning, and he listened to all the stations, but Caroline was his favourite by far. Later he became a singer in a band, then started doing discos when he was 18. He joined Caroline in 1977, touring the country with the Caroline Roadshow for 10 years, having great fun. Barry helped with tender trips and worked on the Ross Revenge in '84 and '85. ...
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Episode #228 — Holistic Strategies For Selling Music Merch with Merch Cat’s Vanessa Ferrer
Manage episode 414115637 series 1264599
Content provided by The Future of What and Music Business Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Future of What and Music Business Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Merch sales is one of, if not the primary, revenue generator for artists at certain levels of their careers. Tie this into the fact that merch proudly worn or displayed by their fans helps spread the word about their music, and it becomes all too essential for today’s artists to have a strong merch strategy. This important need is what led Vanessa Ferrer to found Merch Cat, a POS & inventory management tool that helps artists track what merch they sell each night on tour, easily identify what merch items & types of products are most popular among their fans, and unify sales across the merch table and a fan-centric shopping app. We spoke with Ferrer about Merch Cat’s story, the importance of using sales metrics to understand your fanbase, why every artist should have a holistic approach to merch sales, and beyond!
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Manage episode 414115637 series 1264599
Content provided by The Future of What and Music Business Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Future of What and Music Business Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Merch sales is one of, if not the primary, revenue generator for artists at certain levels of their careers. Tie this into the fact that merch proudly worn or displayed by their fans helps spread the word about their music, and it becomes all too essential for today’s artists to have a strong merch strategy. This important need is what led Vanessa Ferrer to found Merch Cat, a POS & inventory management tool that helps artists track what merch they sell each night on tour, easily identify what merch items & types of products are most popular among their fans, and unify sales across the merch table and a fan-centric shopping app. We spoke with Ferrer about Merch Cat’s story, the importance of using sales metrics to understand your fanbase, why every artist should have a holistic approach to merch sales, and beyond!
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Barry first found music when he borrowed his sister's record collection when he was about eight and was hooked. When Caroline started it was a new beginning, and he listened to all the stations, but Caroline was his favourite by far. Later he became a singer in a band, then started doing discos when he was 18. He joined Caroline in 1977, touring the country with the Caroline Roadshow for 10 years, having great fun. Barry helped with tender trips and worked on the Ross Revenge in '84 and '85. ...
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