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THE FYX 192: The Two-Degree Shift: Why Strategic Direction Beats Hustle Culture with Mike Crowson
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Mike Crowson takes us on his raw, unfiltered journey from bodybuilding dreams to building multiple 7-figure businesses. But this isn't your typical "hustle harder" pep talk – it's the strategic reality check we all need. In this value-packed conversation we dive into:
• Why working smarter > working harder (and the crucial difference)
• The real reason most entrepreneurs plateau (it's not what you think!)
• How to create genuine connections that actually convert to clients
• The power of narrowing your focus to exponentially scale your impact
The Entrepreneurial Reality Check
• "It's really hard. And to have light on the direction to go is what people want more than anything."
• Real entrepreneurs don't want success handed to them – they just need confidence their hard work is going in the right direction
• Most people don't quit because of work ethic – they quit because they're going hard in the wrong direction
• Two degrees of correction early can prevent miles of wasted effort later
The Journey from Gym to Business Empire
• Started as a bodybuilder, personal trainer, and fitness model in NYC
• Launched Rise Supplements (now worth high nine figures)
• Created Coffee Over Cardio (sold after generating $10M in sales)
• Built a successful marketing agency alongside other ventures
• Now runs AR, building automated lead funnels for online fitness coaches
The Power of Environment & Mentorship
• "We fall to the levels of our systems, not the levels of our goals"
• Your environment shapes your potential – who you speak with, your habits, everything
• The pivotal mentor advice: "You're much bigger than this place"
• The danger of being the "big dog" in a small pond – you never realize what a big dog truly is
The 80% Rule for Success
• Consistency trumps perfection every time
• "80% will get you in the right direction. 100 and zero will get you nowhere."
• One more decision in the right direction will get you results
• "Perfect is the enemy of getting shit done"
• Err on the side of good decisions rather than seeking perfection
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@thekrystahuber
@thefyx.officialpod
@thefitnessfyx
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Follow Mike:
Instagram: @mike_crowson
Instagram: @arfunnel.io
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